Creating a Virtual Campus With The Marketing Academy

The Marketing Academy partnered with Zapnito to create their Virtual Campus, driving rapid community growth, personalized learning, and sponsor visibility. This platform empowers marketing leaders worldwide with tailored resources and peer-to-peer knowledge sharing.
Creating a Virtual Campus With The Marketing Academy
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Challenge

In 2020 The Marketing Academy - a globally recognized professional development provider for marketing, media, and advertising talent— launched a new learning program for their community around the world centred in virtual delivery. The program’s immediate success created the need for a more centralized and interactive online community experience. The Marketing Academy sought a platform that could serve as an online hub — a single destination to promote virtual events, host high-value content, bring the community together and promote partners.

 

Solution

The Marketing Academy team partnered with Zapnito to create a hub for their Virtual Campus Program. The flexibility of Zapnito’s platform allowed them to centralize access to their      content and learning resources, promote their virtual events, and create dedicated, private spaces for peer-to-peer networking within individual cohorts and the Global Alumni.

The platform immediately made resources more accessible to program cohorts and empowered The Marketing Academy team to design new experiences that added value to The Marketing Academy Community. 

Key ways The Marketing Academy utilized Zapnito included:

Campaign Links for Seamless Onboarding:

The Marketing Academy utilized campaign links within Zapnito to invite people to the community and track uptake by the various groups of users. For Cohorts they were also able to invite them directly into cohort-specific rooms at the same time as onboarding. This streamlined onboarding process helped grow the community by making it easy for newcomers to access and engage with relevant content from the start.

Enhanced Homepage Navigation

To optimize user experience, The Marketing Academy used Zapnito's code snippet library to improve homepage layout. This guided their community seamlessly to the areas of the Hub that they needed, boosting engagement and satisfaction.

Courses

The Marketing Academy team used Zapnito’s Courses feature to build highly valuable ‘Learning Journeys’. This allowed them to craft and curate learning experiences so their community could select a journey based on their personal needs and experience levels.

Personalized, Cohort-Specific Private Rooms

Zapnito’s platform enabled The Marketing Academy to create unique private rooms for each cohort, such as The Scholarship, The Fellowship and the Alumni. This tailored structure allowed the community to access and share relevant content while engaging directly with their peers in a secure, private space.

Sponsor Promotion

Leveraging Zapnito's custom widgets, The Marketing Academy prominently featured their sponsor logos on the homepage. This provided valuable visibility for The Marketing Academy’s partners, strengthened industry partnerships, and enhanced the community’s credibility. They also used a custom widget to promote partner content within a ‘featured content’ area on the homepage and created a partner directory.

These tailored solutions empowered the team to build an interactive, dynamic environment where the Community could easily access valuable content, register for LIVE sessions, and connect with like-minded professionals - all within a unified, evolving platform.

 

Results

Thanks to The Marketing Academy’s strategic use of Zapnito, the outcomes were outstanding:

Rapid Community Growth

Over 4,000 members enrolled on The Virtual Campus within the first four months via personalized invitations (now enrolment stands at circa 10,000.

Improved User Experience

Personalized cohort rooms, tailored learning journeys, and streamlined navigation enhanced community access to relevant content, fostering a more engaging learning experience.

Increased Sponsor Visibility

Custom widgets effectively promoted sponsor partnerships, adding value for both community members and sponsors.

 

Why Zapnito?

The Marketing Academy chose Zapnito for its robust platform capabilities, seamlessly combining community-building, learning tools, and knowledge sharing. Zapnito's flexibility was essential, enabling personalized, cohort-specific experiences that made it easy for their community to access valuable resources and connect with their peers. The ability to use curated newsletters also allowed The Marketing Academy to promote relevant, high-value content, ensuring frequent return visits.

In a true spirit of partnership, Zapnito’s team worked closely with The Marketing Academy to provide analytics, offering insights needed to monitor engagement, refine content strategies, and measure program impact. Additionally, Zapnito's responsive customer support ensured that the platform evolved alongside The Marketing Academy's expanding community, making it the ideal partner to drive growth and empower the next generation of marketing leaders.

Today, the team at The Marketing Academy continues to build on this foundation, confident in their ability to provide a dynamic, ever-evolving space for learning and connection—a space they proudly describe as their “gift to the industry.”


The platforms look and feel is unique to us and we have been able to evolve it as our community has grown. Within weeks we had thousands of people enrolled just through word of mouth.

@Sherilyn Shackell, Founder and CEO, The Marketing Academy 

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