About Jack Bartrop

Hi I’m Jack, Marketing Director and Community Strategist at Zapnito. I help businesses to power Community-Led Growth by developing out our community building methodology and giving our customers the tools they need get the most out of their platform. I have 9+ years experience helping SaaS businesses and membership organisations to grow so always open to sharing my insights on how to drive impactful customer engagement. Let’s connect!

Areas of Expertise

Advertising Content Marketing Digital Marketing Engagement Innovation

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Learn about Community-Led Growth

Intro Content

Expert Interviews Expert Insights

Jaclyn Anku, Gusto | Inside Community-Led Growth

Jack Bartrop speaks to industry experts about how customer communities can power real business impact

Influencer Of

Popular Content

Topics

Channels contributed to:

Vision Media & Publishing SaaS Community Management

Rooms participated in:

Zapnito Journey Community-Led Growth Hub

Recent Discussions

Recent Comments

Sep 21, 2023
Replying to Chris

Quick question: Can you create workflows via analytics? A simple example: a community member hasn't engaged for a couple of months, can you automatically send them a prompt asking a couple questions to see what they might find the most helpful?

Hi @Chris This is possible using an automation add on to the platform. Our out-of-the-box analytics also allows you to easily identify most and least active members.

Mar 08, 2023

Thanks . Look forward to seeing more of these!

Feb 20, 2023
Replying to Thirza Loffeld

@Jack Bartrop :  Community benchmarks can be hard to find. Would you be able to share the source of the "90-9-1 Rule" with us, please? Thanks!

@Thirza Loffeld Here is some more info on the origins of the rule

Feb 20, 2023
Replying to Charles Thiede

@Jack Bartrop what happens if the vision changes after launch?

I recommend returning to these worksheets on a monthly basis. As you learn and grow, it's important that the worksheets are updated to make sure everyone involved is aligned and you're clear on what success looks like. Any proposed big changes should be assessed against your existing member and business value propositions.

Feb 20, 2023
Replying to Charles Thiede

@Jack Bartrop When there is overlap in the Network(s) - is it best to consolidate them or treat them separately?

I'd say complete clarity is always essential at this early stage. Better to create several clear versions of this worksheet than consolidate a complex network and create confusion when involving other collaborators in your strategy.

Feb 20, 2023
Replying to Charles Thiede

@Jack Bartrop what is the overlap between product (or service adoption) and the community adoption?

Thanks for the question @Charles Thiede. I think this ultimately comes down to the business objectives of your community. If your objective is to improve product onboarding and education to reduce churn, then you will most likely be creating a community of product to realise this.

If you’re building solely a community of practice, separate from your product/service, or if your community is the product (e.g. memberships or associations), then Adoption could be onboarding members to the community itself.