Expert Interviews
Community Management, Community Marketing, Community-Led Growth Hub

Rod Banner, 3LA — Inside Community-Led Growth

Jack Bartrop speaks to industry experts about how customer communities can power real business impact
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Jack Bartrop and Rod Banner
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In episode 9 of Inside Community-Led Growth, I spoke with Rod Banner, CEO at 3LA, a consulting firm focused on optimising proposition architecture, brand & business design and marketing performance.

 

✓ Follow Rod here

✓ Share your thoughts, questions and ideas in the comments

✓ Check out some of Rod's recommendations for inspiration below

 

Recommended inspiration

GiffGaff Community - Great example of a customer support conducted by a community of volunteers

Airbnb Community - Great example of building trust on two sides of a marketplace

Github - Great example of an open and collaborative network of professionals and creators

Peleton - Great example of a community around celebrating the measurable progression of every member

Wikipedia - Great example of committed community moderation

PUBG - Large scale community of game players

Additional examples of customer/community-led brands: Harley Davidson, Apple, Lego

Go to the profile of Jack Bartrop

Contributors

Author

Go to the profile of Jack Bartrop

Jack Bartrop (He/Him)

Marketing Director, Zapnito

Contributing author

Go to the profile of Rod Banner

Rod Banner

CEO, 3LA

Multiple Contributors
Jack Bartrop and Rod Banner

Contributors

Author

Go to the profile of Jack Bartrop

Jack Bartrop (He/Him)

Marketing Director, Zapnito

Contributing author

Go to the profile of Rod Banner

Rod Banner

CEO, 3LA

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