To help you get started with your community-led growth strategy and tactics, we’ve created some templates that’ll help you understand your network, community members, value proposition, and pathways to community-led growth better.
To access our templates, click here, make a copy of the editable templates in Google Sheets, and discover how they can help your community have a tangible impact on business performance.
What is community-led growth?
Community-led growth is getting attention nowadays as a way to make your community central to business growth. When done well, it can create sustainable business growth by flipping your funnel and prioritising those closest to your business: your customers.
You can see this depicted as a virtuous circle, where a newly acquired customer understands the value that your company brings to them, based on the knowledge they build in the community. Exclusive networking and content helps to retain them, and as they get more value via the community, they begin to refer others to the community. This generates leads who can then be nurtured in the community to eventually convert. Then the cycle begins again.
About the pathway to community-led growth templates
To kickstart this journey, our templates focus on the pathways to each stage of this flywheel.
- Acquisition to adoption
- Adoption to retention
- Retention to advocacy
- Advocacy to acquisition
This will help you see each stage of the journey through your members’ eyes. Ensuring that you send them the nudges through the community to travel through the cycle.
The templates should take you around half a day to a day to complete but will pay off for years to come. Get this essential first stage right and supercharge your growth through your community.
Click here to access the Zapnito community-led growth templates.