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Hi,
Welcome to the second Zapnito newsletter. We were delighted with the great feedback to our first newsletter. We hope you enjoy this one just as much.
We will send you the first few newsletters without you needing to do anything. But from May onwards, only those people that have opted in to receive the newsletter will continue to receive it.
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In this newsletter...
- Zapnito customer highlights: a new network for marketers, how to do video and why being a scientist is like being in Die Hard
- Product updates: private rooms, platform performance and more
- Our expertise round-up: essential reading on Facebook and why Zapnito is going ‘beyond communities’
As ever, we welcome your feedback. Please contact me at charles@zapnito.com.
Charles Thiede
CEO, Zapnito
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Customer Highlights
Every month, our customers provide invaluable expertise, launch innovative new products, and realise impressive commercial success. Here’s some highlights from this month...
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The latest Zapnito network is ClickZ’s knowledge hub to provide expertise on marketing attribution. (Marketing attribution is the process that can help you determine the actions that helped customers before they proceeded to a purchase.) Not only a great example of how quickly a site can be brought to market - the site was launched in just a few weeks - the hub provides a host of information that will be valuable to our customers in marketing, such as this masterclass on paid search optimisation.
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Zapnito has video publishing built-in, with customers able to upload videos directly to their network or create them using our video panels feature that allows you to record videos with one or many participants. Therefore, it’s unsurprising that we frequently get asked how to ‘do’ video. What better than to give an example of a Zapnito customer that does video well? Check out Future Science Group’s video channel on RegMedNet for a range of great examples.
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A post proving popular on the Federation of European Biochemical Societies’ (FEBS) Network, is Brooke Morriswood’s colourful explanation of how scientists constantly hover on the verge of career extinction, from the risk of choosing the wrong PhD to the constant struggle to secure funding. With cultural comparisons as diverse as Die Hard and Month Python, it’s a great example of how experience shared with humour is a great combination that works really well on our customers’ networks.
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Product Updates
Zapnito Knowledge Networks is the platform for quickly and easily creating branded hubs of experts and content, in order to create, share and promote expertise.
Since the last newsletter, we’ve released the following platform developments:
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Improvements to the authoring of posts, videos and documents to ensure consistency and therefore better UX
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Private room directories that show members and contributors in private rooms to aid networking and help new members understand who the room is for
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Private room content suppression from user profiles, so that if content is published to a private room, it appears only in a private room
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New abilities around CSV management for better data security
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Image optimisation to reduce page load times
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Intelligent blocking of WordPress vulnerability sniffing to increase security against zombie computers
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Expertise Round-up
At Zapnito, our raison d'être is to enable the creation and sharing of expertise. That’s why we have rounded-up some of the month’s best expert commentary on issues affecting our customers.
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Charles Thiede, Zapnito’s CEO on why Zapnito is more than just a community platform and why we are looking ‘beyond communities’ in 2018.
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| Into the beyond |
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A major new report into public trust in key institutions is of course a hot topic for Zapnito and our customers. Jon Beer, Zapnito’s Chief Technology Officer, explains the findings.
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| Trust us |
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Our Chief Finance Officer, Steve Thompson lobbies for a simple, independent, verifiable seal of approval for truly expert content.
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| Let's go fly a kite |
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From beyond Zapnito
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If you only read one thing this month, read this. Beautiful journalism from Wired on arguably the most important company of our times. Full of insights for publishers grappling with the platform, for anyone wondering whether Facebook is or isn’t a publisher, or indeed for anyone that uses Facebook. That’s everyone, then.
"It appears that Facebook did not, however, carefully think through the implications of becoming the dominant force in the news industry."
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Once you’ve read that Facebook article (if you haven’t, read it now), you’ll be less surprised to learn that 70% of publishers “have evidence that readers’ willingness to pay for content has increased in the past year”. A report from Axel Springer is the latest sign that publishers are moving away from the platforms and revisiting perhaps more reliable business models, explains Digiday.
"Unlike ad revenue, where the big platforms like Facebook and Google take such a large proportion, digital readership revenues and the relationships we can develop with readers provide another revenue stream that helps us reduce dependency on platforms."
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Publishing Executive reminds us why 2018 will be all about data quality. And it’s not just because of GDPR (although it mainly is).
"GDPR raises the bar for opt-in data collection. While this will reduce the scale of data collected, it will dramatically raise the quality."
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Before you go...
Join the Zapnito Network to connect with Zapnito team members and customers, access customer-exclusive information and learn how Zapnito can help your company quickly and easily deliver new products and services for the creation, sharing and promotion of expertise.
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| Join us today |