About Max Inchcoombe
Skilled in business relations, digital marketing, sales process management, event organising, partnership development as well as customer support, I’ve been lucky enough to experience I wide range of operations within a fast-moving startup.
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Channels contributed to:
Vision Media & Publishing SaaS Community MarketingRooms participated in:
Zapnito Journey Advisor Room Zapnito CustomersOnline Elsewhere
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X (Twitter)
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LinkedIn
Experts Like Max Inchcoombe
Recent Comments
Great snapshot of what our customers are using their community hubs for as well!
Thanks Chris. Definitely - just a simple idea for how brands and event organizers can still bring their audiences and speakers and sponsors etc together even during a lockdown (and beyond!).
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Indeed I think I shall Jen
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Interesting thoughts Max.
I think with social at the moment, taking the time to target people and places you want to engage with is an important element as well as the general push.
LinkedIn is a curious one. There's so much ghastly noise and rubbish like "managers vs leaders", yet with a bit of work you can still find amazing groups and people.
Which social pushes currently work best for Zapnito in terms of getting traffic and signups (if you're happy to share). Am curious :)
Thanks for the response Darren - some great questions there!
Yes I think you're probably right, it is worth ensuring your posts are seen by the right people, I'll admit, I just don't have much experience of that yet. You're definitely right about there being far too much noise on LinkedIn (as with basically all the social media platforms I can think of) too and finding people definitely has and will always be LinkedIn's greatest attribute.
Sure, so I think it depends on the content itself (in regards to your 'which is the best social platform for our Zapnito content' question). We're now focusing more on sharing our customers' great content than articles we've curated from the wider web, which have been very popular. By channel, there is little comparison when it comes to impressions (Twitter can get ten times as many than our LinkedIn posts) but the CTR is roughly the same, often better through LinkedIn.
Which have you found to be the more successful platform for your posts in terms of engagement and/or clicks?
Another interesting and relevant post Simon! And it's interesting to see how topics like 'big data' relates to the recruitment industry
Great illustrations Karl! Much easier to visualise an otherwise complex process
https://www.theguardian.com/technology/2018/may/20/may-to-pledge-millions-to-ai-research-assisting-early-cancer-diagnosis This is what powerful technologies such as AI should be used for - improving and even saving lives. Theresa May: “Late diagnosis of otherwise treatable illnesses is one of the biggest causes of avoidable deaths. The development of smart technologies to analyse great quantities of data quickly and with a higher degree of accuracy than is possible by human beings, opens up a whole new field of medical research and gives us a new weapon in our armoury in the fight against disease.”