Xapien: Case Study

Xapien launched an expert community designed to bring customers and industry specialists together in one collaborative space. The initiative has become a cornerstone of their go-to-market strategy; transforming how the company builds relationships, gathers insights, and drives sustainable growth.
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Current course

Community Success

A community thrives when we understand what drives our audiences. In this course we will delve into Zapnito’s Customer Knowledge Sharing Model (CKSM™) which provides an end-to-end framework to drive customer lifetime value through personalized engagement. By understanding different customer mindsets (the Researcher, Learner, Collaborator and Creator) you can transform how businesses interact with their customers by leveraging the power of shared knowledge. 

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Current module (4/5)

The Collaborator Mindset: Wants to help improve depth and quality of knowledge

This module focuses on the Collaborator Mindset and includes outcomes for the collaborator, as well as guidance on how to optimize your community or hub for them, and a case study.

Next module

The Creator Mindset: Wants to contribute knowledge to support other people

This module focuses on the Creator Mindset and includes outcomes for the creator, as well as guidance on how to optimize your community or hub.

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