Community Success
A community thrives when we understand what drives our audiences.
In this course we will delve into Zapnito’s Customer Knowledge Sharing Model (CKSM™) which provides an end-to-end framework to drive customer lifetime value through personalized engagement.
By understanding different customer mindsets (the Researcher, Learner, Collaborator and Creator) you can transform how businesses interact with their customers by leveraging the power of shared knowledge.
5 Modules
Introducing Zapnito’s Customer Knowledge Sharing Model
A community thrives when we understand what drives our audiences. In this course we will delve into Zapnito’s Customer Knowledge Sharing Model (CKSM™) which provides an end-to-end framework to drive customer lifetime value through personalized engagement.
The Researcher Mindset: Looking for specific information or person
This module focuses on the Researcher Mindset and includes outcomes for the researcher, as well as guidance on how to optimize your community or hub, and a case study.
The Learner Mindset: Open to experiences that can support their goals
This module focuses on the Learner Mindset and includes outcomes for the Learner, as well as guidance on how to optimize your community or hub, and a case study.
The Collaborator Mindset: Wants to help improve depth and quality of knowledge
This module focuses on the Collaborator Mindset and includes outcomes for the collaborator, as well as guidance on how to optimize your community or hub for them, and a case study.
The Creator Mindset: Wants to contribute knowledge to support other people
This module focuses on the Creator Mindset and includes outcomes for the creator, as well as guidance on how to optimize your community or hub.
What you'll learn
- 4 distinct mindsets which can be developed across the customer lifecycle
- For each mindset a deeper understanding of their focus, goals and outcomes
- Tools to nurture each specific group
