Business impact: Individuals and groups of customers have unique objectives. Personalized suggestions not only deliver what customers want but also proactively offer what they need. Tracking behavior and allowing topic subscriptions help understand their intent. About 15% of customers are in a curious mindset, offering a brief opportunity to engage them on an educational journey.
Scenario: A customer is open to learning more to support their goals.
Needed capability: Organize existing knowledge into courses or learning journeys to help customers discover valuable insights. Also, enable customers to create a profile so you can learn about their interests and goals through onboarding, helping to make more personalized suggestions of relevant events, courses, profiles, or articles that can enhance experience.
User outcomes:
- They accessed expert knowledge and opportunities that they wouldn't get elsewhere.
- After they have registered and created their profile they are greeted with content that is relevant and up to date.
- They feel confident and supported as their user journey was clear and defined.
- They utilize their activity feed and digest regularly as it has content that is most relevant to them.
- They make use of the Badges and Topics to explore more content. They follow channels of interest to them so they can get access to the content they want quicker.
Example: A potential customer wants to learn key skills to elevate their career. By providing personalized suggestions based on their unique goals, you can build brand trust while inferring their use case and intent to buy based on platform behaviors and interests.