The Marketing Academy: Case Study
The Marketing Academy partnered with Zapnito to create their Virtual Campus, driving rapid community growth, personalized learning, and sponsor visibility. This platform empowers marketing leaders worldwide with tailored resources and peer-to-peer knowledge sharing.
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Current course
Community SuccessA community thrives when we understand what drives our audiences. In this course we will delve into Zapnito’s Customer Knowledge Sharing Model (CKSM™) which provides an end-to-end framework to drive customer lifetime value through personalized engagement. By understanding different customer mindsets (the Researcher, Learner, Collaborator and Creator) you can transform how businesses interact with their customers by leveraging the power of shared knowledge.
Current module (3/5)
The Learner Mindset: Open to experiences that can support their goals
This module focuses on the Learner Mindset and includes outcomes for the Learner, as well as guidance on how to optimize your community or hub, and a case study.
Next module
The Collaborator Mindset: Wants to help improve depth and quality of knowledge
This module focuses on the Collaborator Mindset and includes outcomes for the collaborator, as well as guidance on how to optimize your community or hub for them, and a case study.