Thanks to everyone who came last night, especially our experts - @Darren Gough Christina Patrick and Blaise Grimes-Viort. Here are my key takeaways. Please add your thoughts, ideas below. Huge thanks @Paulina for organizing! And to see some of our fabulous customers there also!
Everyone in the room shared the goal of creating closer relationships with their customers.
From the experiences shared, we’re already seeing how AI can save teams from answering the same simple questions, or by protecting the integrity of customer communities through moderation. This creates efficiencies, but they act as a shield from customers instead of providing a way to get closer.
If these transactional interactions can be handled by AI, then hopefully it will free a team up to deliver more proactive value for customers. Replacing experienced experts is a race to the bottom. Delivering ‘just in time’ communication is all about understanding and predicting your customer’s needs - educating rather than reacting.
This led us back to the power of communities to create deep customer connections and power knowledge sharing at scale. At Zapnito, our focus is to help businesses connect their customers to the right knowledge and the right people, at the right time. Often the most valuable thing we can offer a customer is the chance to exchange with someone like them. Relational over transactional. Creating this two-way dialog is critical. It's how businesses can truly help their customers succeed. And it's how customers can help businesses to provide better products and services.
In the spirit of that two-way dialog, I’d love to hear how you’d like to see the Zapnito platform evolve to help you create deeper customer connections, now and in the future.@Neil Morgan @Madeleine Milne @Waimai Lo would love your thoughts!
Recent Comments
It was such a pleasure to join you @Charles Thiede . I feel very fortunate to work with Zapnito and our incredible guide, @Alice Bramley-Dymond . Looking forward to continuing this journey and enhancing our customer experience through our Community for Deeper Learning.
@Meg Bowen Thank you!
Thanks @Neil Morgan And huge thanks to https://www.b2bmarketing.net/ @Richard O’Connorfor all the support as well. I highly recommend B2B Marketing / Propolis for all marketers in our Community.
Also @Lucy Gillman thank you for the great questions on Community Led Growth!
Thanks @Neil Morgan And huge thanks to https://www.b2bmarketing.net/ @Richard O’Connorfor all the support as well. I highly recommend B2B Marketing / Propolis for all marketers in our Community.
Hey Charles, this link doesn't work, has it moved? https://community.zapnito.com/posts/37263-the-rise-of-the-expert-network
Hi Sam! Great to hear from you. Looks like it got moved: https://community.zapnito.com/posts/the-rise-of-the-expert-network. I have updated the content also. Thanks for letting me know.
Thank you to all who joined the Executive Breakfast. We will be launching an Executive Breakfast every quarter in London and potentially a virtual breakfast for our North American and European clients and partners. Looking forward to seeing everyone at these as we go!
Wonderful news - congratulations, Zapnito team! 👏 Excited to see what's coming next for you.
Thank you Nikol! Hope you are well.
Huge congratulations. So well deserved and great recognition of all that you have achieved to date. Looking forward to seeing the next phase of spectacular growth.
Thanks Susanna! We could not have got here without your support and our amazing Advisors and Investors like you!
Great article Henry. I have been avoiding watching the social dilemma. Here is a great video about how Google and (unlikely) FB can make the shift to value:
https://www.youtube.com/watch?v=qQ-PUXPVlos