About Neil Morgan

I'm a tech marketing executive with 33 years experience marketing B2B SaaS companies in most global markets, ranging from self-serve payments and social media platforms to Enterprise CRM and Digital Marketing. I'm fascinated by the theory and practice what it takes to create and lead a category in technology and have been lucky enough to work for category defining businesses in Apps, CRM, Marketing, Payments and Accounting businesses. My passions are family, most sports but especially golf & road biking.

Areas of Expertise

Advertising Content Marketing Digital Marketing Marketing SaaS Strategy

Influencer Of

Topics

Channels contributed to:

SaaS Community Management Community Marketing

Rooms participated in:

Community-Led Growth Hub

Recent Comments

Jun 13, 2023

Thanks for sharing, a great summary of a really engaging panel debate.  So many proof points for why it’s the most overlooked strategy for B2B SaaS businesses. 

Jun 07, 2023

Great pod, really insightful into the Why, What and How Community for B2B marketers! 

Comment on Flipping the Funnel
Mar 14, 2023

Thanks Claire, great feedback.  As for metrics, yes it does, introducing more focus on a set of community metrics (size, growth, engagement ) and business impact metrics (influenced product adoption, retention, up sell/crossell, and referrals). More broadly, it can also be correlated, if not directly linked to NPS and CSAT scores.  HTH, Neil. 

Sep 21, 2021

Congrats Ian and welcome to the party! 

Nov 17, 2020

Good summary of the impact of trust in social media on business.