Thirza Loffeld (She/Her)

WildHub Community Manager, WildTeam UK

About Thirza Loffeld

My background is mainly in species conservation, education and capacity development. I researched mother-young interactions in gorillas and chimpanzees, in captivity and the wild. After that, I worked for three years in Indonesia, where I developed and implemented youth ambassador and community engagement programmes on local and regional scales. I work as Community Manager at WildHub since 2020, and I am an Associate Member of the Durrell Institute of Conservation and Ecology (DICE) at the University of Kent where I obtained my PhD on capacity development for conservation in 2022. 

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Recent Comments

Jun 07, 2023

Exciting to hear about this podcast! Clear message from Charles also around the importance of having a common purpose to connect and creating value to the community. 

Jun 07, 2023
Replying to Alice Bramley-Dymond

@Lisa Matthews, CTS @Nicole Verardi thanks again for your time today! This is where you can download the editable copies of the worksheets that we looked at.

Hi @Lisa Matthews, CTS : you're most welcome and I would be curious to hear how you have meanwhile progressed with these templates or which questions came up for you whilst doing this work. 

Mar 01, 2023

@Jack Bartrop what would your advice be on best ways to finding out what is blocking customers from getting value out of your product or service? 

Mar 01, 2023

For a customer example of this Pathway, please find our brand-new Lunch ‘n Learn interview with@Victoria Hart who manages four communities for Mark Allen Group: http://community.zapnito.com/videos/lunch-and-learn-feb-23

@Jonathan Sumner and @John DeLeonardis : would the above example and this part of the course also be of value to your community at this point in time? Looking forward to connecting soon. 

Feb 20, 2023

Great overview! @Jack Bartrop : what inspired you when creating this Community-Led Growth flywheel? 

Feb 20, 2023

Good point @Jack Bartrop, that a switch from audience-based one-to-many communication to community-based many-to-many communication will not be successful if there isn't a clear reason for members to contribute. ​Completing the "needs" column per member group in exercise 2 (module 3) helped me define these reasons for our WildHub community. 


@Sukhpreet Habermacher and @Marc Schindelholz : This value proposition template, as well as the other templates, may also be useful in working towards the launch of your DermaU community. 

Feb 20, 2023

Collecting data pre-launch can appear time-consuming and yet can ensure a community's success. @Nikol Chen : any insights you could share with us on why it would be worth investing this time? 

Managing a global community, I found that I could use any touch points with our WildHub members for gathering data. For example, in our monthly member socials we always dedicate some time to discussing work challenges, which gives me valuable data. I often ask participants to share these challenges with the wider community after the event (e.g. on our Q&A page) to gain even more advice & insights, which creates more exchange of value among members. 

Feb 20, 2023

@Jack Bartrop :  Community benchmarks can be hard to find. Would you be able to share the source of the "90-9-1 Rule" with us, please? Thanks!

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