WildTeam and Zapnito - A Panel with Adam and Thirza

WildTeam's Adam Barlow and Thirza Loffeld joined me to discuss their Zapnito-powered community - WildHub - the ins and outs of what it takes to foster a community of highly engaged members, and the challenges that COVID has posed to the conservation sector.
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Video Transcript

00:00
Charles: Hi everybody.
00:01
It's Charles CCO and co founder of . And I'm here with Adam Barlow
00:05
from wild team and Tirzah Lohfeld from wild team as well, who runs the,
00:11
uh, the wild hub, which is powered by zap, you know, welcome you guys.
00:15
Hello?
00:15
Adam: Hello.
00:17
Charles: I'd love to just get a very quick introduction.
00:21
Um, on you on you both.
00:23
And we'll talk a little bit about wild team, uh, wild teams and the wild hub.
00:28
Um, Theresa, do you want to start just a quick, maybe talk
00:30
a little bit about your PhD too.
00:32
Very exciting.
00:33
Thirza: All right.
00:34
Yeah.
00:34
Thanks so much for inviting us, Charles.
00:36
It's really nice to be here.
00:38
Um, so yeah, I have a background mainly in, um, great ape conservation and I
00:44
was studying that behavior for quite a while, uh, in captive settings, as well
00:49
as into wild, um, but made a switch to study conservationist in stats.
00:54
So, um, and that's also, um, what I do my.
00:58
But I, yeah, focus on in terms of my PhD.
01:01
So that's about the professional learning, um, of those who work in conservation and
01:07
also the capacity building around that.
01:10
And that fits in really nicely with my current role for a while, team UK, which
01:14
is, uh, as community manager for wild hub.
01:17
So our global community of conservation professional,
01:21
Charles: and Adam.
01:22
Adam: Yeah, thanks.
01:23
I'm the executive director at Weill team.
01:25
And, um, for my current position, I was working on target conservation in Nepal,
01:33
Bangladesh, Thailand for about 20 years.
01:37
And, um, so decided after many mistakes and learning many
01:43
things during that process, I thought I could be more used to.
01:46
Conservation by helping, uh, other conservationists get,
01:50
get better at what they do.
01:52
So that's what we do here.
01:53
Charles: Well, maybe there's a wild team.
01:57
Um, how, what was the, the main inspiration?
02:01
Was it really just about helping other conservation or what was the driver
02:04
for kind of creating the, the model
02:07
Adam: and your approach?
02:09
It was basically a, a few of us got together.
02:11
We thought, how can we have the most amount.
02:13
Of impact we possibly could because we tried the, uh, the being on the
02:18
ground and the kind of individual kind of hero work of, you know, being out
02:23
there and, uh, dealing with the issues on the ground as individuals, which,
02:29
uh, was great and fulfilling and had it had an impact, for example, in
02:34
Bangladesh, uh, uh, the, some of the bonds, we, we made a difference there.
02:39
Um, but.
02:42
We saw how well the difference was between, uh, our, what we could
02:48
achieve, which is based on our skills and because, and through many years
02:53
of just failing at conservation, making no difference whatsoever.
02:57
And then we w we kind of hit a point where we were making a difference.
03:01
We're saving tigers.
03:02
What was the difference between those two States?
03:04
Um, uh, if we can package that up, give that to others.
03:08
And we'd be able to help, um, conservation of wildlife all over
03:13
the world, not just one site and one species, would it Elle to fundamentally
03:17
change conservation for the better?
03:19
So that's what we got passionate about.
03:22
Why we created Welty
03:25
Charles: and conservation is this across, I mean, is this, is this
03:29
across all creatures great and small or needs to, to tigers, I guess, is that.
03:36
Adam: Yeah, well, all the things, all the skills or the costume we built is, uh, can
03:43
be applied to any type of conservation.
03:45
It could be someone, um, working on, uh, pangolin lens or a humpback
03:51
whales or butterflies or anything.
03:54
It doesn't matter.
03:55
Gotcha.
03:55
We give them the skills that will enable them to have more
03:59
impact for what they care about.
04:01
So, and so we kind of live vicariously through them.
04:04
You know, we give them, we enable them to have more impact and than we care
04:08
about the great work they're doing and that the difference they're making.
04:12
That's
04:12
Charles: awesome.
04:13
I definitely would love to hear more about kind of how you measure
04:18
that, um, in terms of wild hub and maybe that's, that's a good segue.
04:23
You're kind of the mastermind behind wild hook hub.
04:25
And we talked a couple of years ago about creating that love to hear about,
04:31
you know, why wild hub came to be and how that's an extension of a wild team.
04:36
And then maybe I'll hand it over to Theresa, but I don't know if you can
04:40
just give us a understanding of why you developed an online community
04:45
as an extension of that vision.
04:47
Adam: Yeah.
04:47
Well, we started off with a training workshop, which we still do.
04:51
Um, but at the moment, what we can give to the world of conservation
04:56
is limited by our own time, our own intellectual capabilities.
05:00
And it's also a bit slow.
05:01
We create a best practice, takes a few years.
05:02
Then we do some training in some subjects.
05:05
So at the moment, we're just leveraging our own intellectual
05:09
capacity for conservation, but there's a whole, you know, um, crowd of.
05:15
Uh, amazing conservation knowledge and practical lessons that people can, uh,
05:22
learn from and benefit from for their own work that we don't know about.
05:26
Um, so wild hub was a way of accessing and leveraging everyone's knowledge
05:32
and experience with the benefit of conservation to make conservation from a
05:38
traditionally, uh, quite old fashioned.
05:41
Um, slow learning sector to something that learns really fast adapts,
05:47
really fast, improves really fast, uh, and just spreads, uh, knowledge
05:53
and understanding throughout its members, just almost instantly.
05:57
Uh, and that's the idea of wild hub, this online community of global conservation
06:02
professionals that can just interact.
06:03
You know, I've got a problem.
06:05
I don't know how to deal with this human wildlife conflict or
06:07
elephants crushing around villages.
06:10
Uh, breaking down, uh, villages, hot seating, their crops, the
06:14
religious or spiritual killing them.
06:16
What do I do?
06:17
And then someone from another country can say, this is what worked for us.
06:21
And you can just accelerate conservation so fast
06:25
Charles: in that,
06:26
Adam: with that medium of this online community.
06:29
So that's, that's why it was kind of unnatural and very exciting
06:32
extension of the, uh, the training work we started with.
06:37
Charles: Awesome.
06:37
It's such a great.
06:39
Kind of case study in terms of, um, collective intelligence and
06:43
the harnessing of collective intelligence across the peer group.
06:46
And that's kind of really what we try to help our binds with.
06:50
Um, but really at the hub of the, the hub, if you will, is, uh, Tirzah right.
06:55
And, uh, your role as the hub master, I guess, um, there's
06:59
a D it would be awesome.
07:01
I think for possibly some of our newer clients that to hear a little
07:04
bit about day in the life of as a community manager, And what you do,
07:10
um, hurting the big cats, so to speak.
07:12
Um, and I had to throw that one in there and, uh, and, and just kind of
07:17
understanding, you know, your role from start to finish very quickly.
07:22
And then I'd love to hear a little bit about, you know, the, the launch and
07:26
then the post COVID world of the hub.
07:28
So maybe we can start with that.
07:32
Thirza: Um, I guess my day to day, well, we're very much in the
07:36
establishment phase of our community.
07:39
So it's focusing on growing a community and with growing, I don't
07:43
just mean the numbers of people.
07:46
Um, we're currently with 950 members.
07:50
And these are across 50 or so different countries, 30 of these
07:54
countries are in there global South.
07:56
So that's quite important for us as well because that overlaps.
07:59
And when you go to both South countries overlap with, um, areas
08:03
with high biodiversity, um, But, um, I think, um, so next to growing the
08:09
community, it's, um, it's very much about having that engagement on the
08:14
platform within our community as well.
08:16
So kind of converting people that are new to the community to become
08:20
regulars, become confident in how our community works, what we can mean.
08:25
Um, to them in the daily work, uh, and how contributes to the community itself.
08:31
So it's very much about I'm introducing them, making them feel welcome.
08:38
So creating that openness and that's kind of where I see my role comes in.
08:42
So openness in terms of being able to share the lessons learned
08:46
and not just things that worked.
08:48
And, um, so that were successes.
08:50
But also the failures and the think Adam touched upon that early already.
08:54
Um, it needs a certain openness among our members and a safety within our
09:00
community to be able to share that.
09:02
But it's actually really important to learn from one another and not.
09:05
Just continuously reinventing the wheel, wherever we do conservation in the world.
09:10
Um, so yeah, that's me, it's building relationships, creating that
09:14
openness, giving people confidence to, uh, find their, um, you know,
09:19
find their support in our community.
09:22
Um, but also kind of building upon their motivation to help others.
09:26
Cause I think many of us really like to help others.
09:28
Um, uh, but we often maybe lack the.
09:33
You know, to know how, how to do that best, especially
09:35
when you're on new terrain.
09:37
So I got community.
09:38
So for me, um, and our core members really it is for, uh, you know, to
09:44
reach out to new members and give them that confidence to say, well, actually
09:47
we have this activity that I think.
09:49
Maybe of interest to you, which you'd like to contribute, or, um, maybe
09:53
you'd like to write, um, a contribution about this, uh, area of your expertise.
09:58
Cause I think it could really be a benefit to the rest of our community.
10:02
Um, and all of that is kind of to be more collaborative, so working towards
10:06
common goals and conservation, so to have that kind of impact in mind.
10:12
Charles: Awesome.
10:13
Um, and I guess, I mean, that sounds.
10:15
Amazing.
10:16
And there's obviously an art and a science to that.
10:20
So what, what would you say is if, you know, if there's a new community manager
10:25
or an existing community manager, what, what is the kind of two or three, um,
10:30
how, you know, the, how you do that?
10:32
Cause obviously encouraging contribution, openness collaboration.
10:37
What would you say is sort of the two or three tips to, uh, driving that.
10:42
Thirza: Hmm, I would say focus the numbers.
10:45
I know I we're quite proud of our numbers, but it's not so much about the numbers.
10:50
It's more about the engagement.
10:51
So I would say focus on building a core of active members, um, in day
10:56
can help you shape the community.
10:58
And we sold out really nicely.
11:00
Last June when we organized our first wild hop festival,
11:03
which was organized by members.
11:05
Um, and so we had 10 sessions over the course of four days, and each
11:10
of these were organized by, uh, one of our members and they led that.
11:15
So yeah, for me, my role was purely just to support that.
11:19
Um, and I think that was really, um, uh, made me feel that we're.
11:24
We're actually truly a member of that community, which is what we strive to be.
11:29
Um, so I think focusing on that core, building that core, uh, group of members
11:34
that you know, that they feel confident taking the lead in certain activities,
11:38
um, But also, um, let people know on those activities that I feel passionate about.
11:45
So we, we don't always get to, we do in our daily jobs, what we feel
11:49
most passionate about, or maybe not the majority of our time.
11:52
And I think our community actually, um, can kind of, um, bridge that gap a little
11:58
bit in that, you know, Um, whatever they feel passionate about, we can facilitate
12:03
that if that's the benefit for the growth or the greater community, basically.
12:08
So, you know, then it's just my role to make sure that they feel confident
12:13
in doing that and that they have to tools to do lead on those things
12:16
that they feel passionate about.
12:18
Um, and also give them the autonomy, I think is really important to do that.
12:24
Um, and then, you know, when stat goes successfully, it actually.
12:28
Makes them feel more connected to our community and that sense of competence,
12:32
autonomy, and also sense of connection that really fits into people's
12:36
motivation to engage in your community.
12:39
Charles: Awesome.
12:40
Um, yeah, that, that's great.
12:41
And I think the big takeaway for me is.
12:45
Don't focus on the numbers, focus on the people, you know, the right people.
12:49
Um, I think that's such a particularly in today's world of tic talk and YouTube
12:54
and LinkedIn and, um, you know, it's all, that's all volume for advertising.
12:59
Um, whereas it's the right people in the right place.
13:01
Um, so that's awesome.
13:03
Um, I'm a big fan of EO Wilson without getting into, um, getting into a
13:10
collective intelligence of ant, but, you know, just kind of leveraging.
13:14
The collective intelligence of your peer group, it sounds like you're, you
13:19
guys are doing a really good job of that and that contribution is coming
13:22
back in terms of the hub itself.
13:26
Um, I'd be curious, it's about what you, what you kind of saw before
13:30
senior year 18 and what you've seen after seeing 19, there's been kind
13:34
of a change in engagement, um, uh, or what, what has changed, I guess had
13:41
any impact on the community itself.
13:46
Thirza: Well, we started in the middle of it or not actually in the
13:50
beginning of lockdown in the UK.
13:52
So I think.
13:54
Although we weren't quite ready yet.
13:55
In terms of our platform developments to open our community,
13:59
it was in a perfect state.
14:00
If you will.
14:01
We felt it was really timely to give people, to provide that space for
14:05
people to come together and talk about these challenges is particular
14:09
challenges in times of COVID-19.
14:11
And, um, so I think, um, Our numbers within the course of what is it?
14:18
Four to five months having reached 950 members, I think, as a result of that,
14:23
but that need for people to come together and feel more connected to the rest of
14:27
the world because of a loss of connection, maybe in their daily lives with, you
14:33
know, coworkers for not being able to go to the office or, um, anything like that.
14:39
So I think, um, So you have, it can't really comment on before basically,
14:45
but I think for us, it was really timely to open our virtual doors
14:49
during lockdown to provide that space.
14:53
Um, and just having that open, honest conversation about what
14:56
this means to everyone in their, in their respective jokes.
15:03
Charles: I love the, I love the analogy of open our virtual doors.
15:06
That's pretty, I'm going to have to use that.
15:09
I'll credit you, but Adam, do you have any, any thoughts on that at all?
15:14
Um, in terms of , if that's maybe not just around the hub, but what, what,
15:20
how will conservation be, um, changed or impacted by this move to more of
15:26
a virtual kind of way of working.
15:29
Adam: Yeah, I think, uh, uh, COVID-19 is affected the, the sector and this
15:37
kind of a means to enable conservation in kind of a fundamental kind of way.
15:44
I think we're seeing, because people now can't, um, travel
15:49
well, basically international.
15:51
Conservationists education let's say in the States or UK.
15:55
And they, they normally go over and do their PhDs, or we'll do
15:59
projects in other countries, uh, and channel funds to those projects.
16:04
They can no longer do their work as normal.
16:07
Um, so you're really seeing how old fashioned and kind of fragile
16:11
the conservation sector is like suddenly Narcan travel then.
16:15
What's going to happen on the ground.
16:16
Oh, you know, maybe not much.
16:18
And that's really exposing a few different things.
16:22
It's really exposing it kind of a power balance.
16:25
Um, uh, an unequal power balance in conservation between the large
16:30
international organizations that have all the funds and control effectively
16:35
the strategy of conservation, what, what they think is important to do, how to
16:40
do it, and the people that generally.
16:43
Do the conservation that live in the areas with loads of biodiversity.
16:46
Yeah.
16:47
That kind of have to do what, you know, the money is provided for a while.
16:52
Not really, uh, gaining, you know, national capacity of themselves to
16:57
carry out the work that they want to do.
16:59
So, uh, never, everyone's kind of panicked, I think, panicking a bit.
17:04
You've seen things like in the, uh, sea turtle world, uh, lots of the
17:09
conservation efforts are built on.
17:12
Funds coming in from international volunteers or international expertise who
17:17
just vanished, they finished it overnight.
17:19
So now the whole model of how to sustain themselves, how to do conservation,
17:23
how to fund it is collapsing.
17:25
Whereas some other kinds of sea turtle conservation organizations
17:29
that I've already trained up nationals and are run by nationals and,
17:33
um, a much more sustainable lives going along business as normal and
17:37
conservation of sea turtles that are not being, uh, negatively affected.
17:42
And this is reflected.
17:44
I think in what people are starting to talk about on Walt hub, I wasn't
17:50
expecting, um, and Theresa was more aware of this and me, but it's all
17:55
about, you know, um, these kinds of power balances or equity between different
18:01
nationalities, different people of different backgrounds, gender, and race,
18:05
and how that, why wasn't aware of it.
18:08
It doesn't affect, it's not just something to solve.
18:11
Uh, for the justice between, you know, indigenous, it also stops
18:16
conservation happening effectively.
18:18
It stops giving the conservation tools and that the people that want to want to
18:23
have those tools and are there to use it.
18:26
And that's one of the really interesting things that has emerged as a really hot
18:31
topic on the hub around this issue of equity and inclusion and conservation.
18:41
Charles: right.
18:41
And I, and I guess it's all about empowering the local communities, as
18:46
well as giving them that, that you know, that, um, incentive model, um,
18:51
to, to drive conservation locally.
18:54
Um, and how, I guess, w w assuming, you know, we're still in, we're
19:01
still in this mode for another 12.
19:03
Maybe 18 months, things change in terms of travel.
19:06
What is the future of conservation Adam in your, from your perspective,
19:15
, Adam: it's a shift from, uh, eight, 10 gigantic conservation organizations with
19:21
millions of dollars with, with tentacles all around the world, which are doing
19:26
great, great work shifting from that.
19:29
To, uh, an army of small national conservation organizations that create
19:35
dynamic, innovative, effective solutions that are best suited for to local
19:40
conditions that benefit both the wildlife there and the people working for wildlife.
19:46
I was saying there'll be a big, you know, shift the wishing the start off.
19:50
We won't see that transformation in a kind of covert timeframe,
19:54
but I think the COVID will.
19:56
Uh, accelerator.
19:57
It was one of the benefits COVID in amongst all the, all
20:01
the negative consequences.
20:05
Charles: And so in that conversation is coming up in the, in the hub.
20:09
Okay.
20:09
And that, and that surprised you, it sounds like.
20:13
Adam: Cause you know, I didn't really think about it very much.
20:16
You know, I feel like personally, you know, I'm the, you know,
20:19
um, I've got good motivation.
20:21
So I'm going off and trying to help people.
20:24
And I fly over and worked for 10 years in Bangladesh, build up
20:27
and team, and I was a problem.
20:30
So, uh, there isn't a
20:31
Charles: problem for me.
20:33
Adam: So, you know, there might be a problem for others that are
20:36
trying to do conservation and what it really want to do it.
20:38
And you don't get access to, uh, the skills and tools and networks that
20:44
they need to do what they want to do.
20:46
So, um, That's what's kind of emerged and it's emerged because we're, whereas, as I
20:51
said, we're kind of member led it's up to the members, what they want to talk about.
20:55
So if I had designed.
20:57
Uh, well, we allow people to talk about on the hub.
21:01
Uh, we would be, you know, we wouldn't even see that.
21:05
Uh, but instead the members are saying, you know, this is important to us.
21:07
And we're getting article after article about, uh, those
21:10
issues, which is fascinating.
21:12
I'm learning from them a lot.
21:14
And I think there might be key to,
21:16
Charles: uh,
21:17
Adam: to a lot of things in conservation, how to make it better.
21:20
Which I didn't know before I thought it was all kind of looking at it more.
21:23
I saw it more functionally, you know, and I walked at what to do
21:26
in a practical sense, you know, how to raise money for that thing.
21:29
And without thinking about the people involved and their involvement, uh, and
21:36
Charles: how they're, uh,
21:39
Adam: able to influence what they're doing or not, or be involved if they want
21:43
Charles: to be interesting.
21:45
And it's interesting how a community can kind of.
21:47
Start to shape itself.
21:49
Um, and, and to shape the conversation based on, you know, the boundaries being
21:54
broken up, which is obviously your role is so key to that, because it just doesn't
22:00
happen magically by itself, you know?
22:02
And, um, I guess I'd be curious about your terms of what, what your
22:09
biggest learning is in this process.
22:12
And I, I mean you, and you don't have to answer this or you can
22:14
answer it, but I'd be interested in.
22:16
How it maybe has impacted your PhD work as well in terms of your mindset.
22:24
Thirza: Um, yeah, very much aware of the gap that we have between, um, the academic
22:29
world and the conservation practice, which I was already aware of because my
22:33
background is in conservation practice.
22:35
And then I think I went back to academia.
22:38
Um, but yeah, I'm even more driven now to, for my, uh,
22:42
whatever results from my PhD, too.
22:46
That it becomes valuable to practice or that it has some
22:48
impact or application that is.
22:51
Um, and I think, do you know, the people that have helped me along the way in
22:55
this research have made that possible?
22:57
So I, I saw those trends already are these issues popping up in, in, in my research
23:02
of, uh, the importance of building capacity locally, because things change
23:07
and that can be, you know, global crisis is it could be anything, you know, from,
23:12
uh, Also on a national scale, local scale, we had where I used to work in Indonesia,
23:18
70% of the, the city being flooded and the work just stopped, you know?
23:23
So there's things that come up that you need people there on the ground.
23:26
And, um, and you can't just rely on an external expertise, nor
23:32
would you like to it's about ethical considerations, you know?
23:36
Um, so I think, um, Yeah, definitely.
23:40
It kind of goes hand in hand my PhD with wild hub.
23:43
Um, I think you're right in saying that it doesn't emerge automatically.
23:48
Uh, and we did do, um, a member survey in 2019 to already
23:53
identify some of these big.
23:55
Topics like capacity development, like diversity, equity and inclusion.
23:59
Uh, so that's, that was our starting point, right when we started,
24:03
when we opened our virtual door.
24:04
So I think, um, but more so I see that in a row and all
24:08
the other platforms around me.
24:09
Right.
24:10
Conservation professionals communicate those same, um, topics
24:14
come up and that, so, you know, it's reflected in our community as well.
24:19
And for me, yeah, to pick out, uh, some individuals that can continue
24:23
to contribute to that and the rest of it will go or organically as well.
24:27
So people reach out to me and, you know, see how they want to contribute.
24:31
Um, I think for me the next steps and that's something that, um, you
24:35
know, it's kind of part of my journey.
24:37
And, and lessons learned for a while to become more accessible for now.
24:43
It's yeah, predominantly English language.
24:46
Um, and not everyone.
24:48
Um, you know, Has that, uh, you know, the English language skills.
24:54
So there's some language barriers, but also the information technology
24:57
skills to feel confident to contribute to the conversations
25:00
that we're having in our community.
25:02
So we just recently started our wild hub coaches, which again, building
25:06
on that core, uh, of members.
25:09
Um, we identified a few things, vigils who, you know, they're
25:13
motivated to help others very much so.
25:16
And they also have some skills that fit into that.
25:18
So they, you know, they're proficient in other languages, for example,
25:22
or they pick up the technology around our platform very quickly and
25:25
they're very easy to communicate.
25:28
Or to, to, you know, to connect with basically they're available as well.
25:32
So we, he, you know, we're starting that now.
25:34
And the aim is for our platform in there and information on that
25:39
and the activities to become more accessible in different languages.
25:42
Other people from different cultures feel more, um, Included
25:46
in our conversations as well.
25:48
And so they can get more familiar with what we do.
25:52
Um, so yeah, that's something exciting happening in the next
25:55
few months, uh, as we develop.
25:57
Charles: Awesome.
25:57
I love that idea of having wild, wild coaches, um, and definitely let us know
26:03
how we can help on the accessibility side.
26:06
I guess, um, and you both can answer this, but, um, I like to believe that
26:12
most people care about the environment.
26:15
Um, and they care about conservation, not just, not just tigers, but
26:18
also, you know, across the board.
26:21
Um, but they, they don't really know how to help.
26:24
Um, and you know, some of us are, have day jobs and, you know, do want to help.
26:30
And I was just wondering.
26:32
Beyond your conservationists on the hub.
26:35
Um, how can maybe our community get involved or how can, you know,
26:40
somebody like myself get more involved, um, in conservation, um, and you
26:46
know, maybe help the hub as well?
26:51
Well,
26:52
Adam: I think, um, yeah.
26:56
The skills outside of the sector, uh, desperately needed, you know,
27:02
conservation has a built on, uh, the main skill set being, uh, ecologists,
27:08
you know, people that can study and research and understand the wildlife.
27:11
We're trying to save, you know, essential information, but
27:15
that doesn't change anything.
27:16
Now you've got a lot of information about what they need now, what
27:19
we're going to do about it.
27:20
Well, how are we going to change things?
27:21
And then that comes down to.
27:24
Fundamental skills that are not taught in universities or very well in the
27:29
sector about creative organizations, raising funds, communicating, changing
27:34
people's behavior through, through social marketing, um, you know, influencing
27:40
the world that these are not easy to come by or accessible, uh, skill sets
27:45
or knowledge basis that conservation is, you know, uh, Readily can come access.
27:52
Instead, we generally try to reinvent the wheel, make stuff up on the
27:57
side of our desks, thinking it's a bit simpler than it probably is.
28:01
And there are so many experts out there and these, uh, uh, different
28:06
areas of work that could form how conservations do things have
28:11
effect on us or what they're doing.
28:13
So if conservation has got, you know, a hundred grand to do a
28:17
communications campaign to change how.
28:20
Uh, people, you know, their purchasing decisions on, on goods based on, you know,
28:26
plastic packaging or something like that.
28:28
Um, you know, you can use that under your waste that a hundred thousand
28:34
pounds on an ineffective campaign or with some expert advice could make some real
28:39
measurable change in people's behaviors.
28:42
So how they get involved?
28:44
Uh, I think, um, Would be to, uh, we need to get better reaching out to
28:50
experts in those fields and kind of have them as a kind of guest members
28:55
on the hub to give insight into the better specialist's knowledge.
28:59
And so, you know, I don't know much about gorillas, but I know a
29:05
hell of a lot about making a, uh, you know, a social media campaign.
29:11
Uh, you either raise funds for conservation or to, um, Create
29:15
a community or, or whatever, and this is how you do it.
29:18
These are the four central things you should get.
29:20
Right.
29:21
And I think the more of that wouldn't have,
29:23
Charles: uh, I think
29:24
Adam: that would really benefit.
29:26
Charles: Yeah.
29:29
Yeah.
29:29
And I think there must be a huge amount of waste when people, when organizations
29:33
do get the grants and they, you know, then they spent a lot of money on expensive
29:38
consultants and things like that.
29:40
And I, you know, I've seen that in the, in the NGO space a little bit.
29:44
Um, whereas having, I guess I'm more of a business.
29:49
View on things and keeping things lean as well and learn learning
29:52
from maybe a leaner approach, I think would be interesting also.
29:56
So, um, yeah.
29:58
Okay.
29:58
That's really interesting.
29:59
Um, and do you let us know how we can, you know, how we can help, um, you
30:04
know, in terms of anything we can, we can, we can provide, um, I think I
30:09
was just wondering if there's anything else, any other thoughts it's around,
30:13
um, maybe the future of the hub or.
30:17
What else do you guys would want to see from, uh, zap Nieto?
30:20
Um, uh, before we end the panel,
30:24
Thirza: Can I just add those?
30:25
I think so in terms of how people can add to, or help conservation is
30:30
finding a scope that works well for you.
30:32
So whether you actually work in conservation professionally, or not even,
30:36
you know, creating a space for high chokes in your garden, if you have one, uh, can
30:40
really help or like a local wildlife, I think because with conservation, we
30:45
often talk about, you know, the global challenges, uh, the issues that are all
30:49
connected, which makes us feel quite overwhelmed at times, whether you're.
30:53
It conservation professional or not.
30:55
And so, you know, the sense of powerlessness can come up and we
30:59
talk a lot about that within the conservation world, but I think equity.
31:02
So for people in society that like to contribute to conservation,
31:07
that feeling can come up.
31:08
So finding something within your environments that you care about, um,
31:15
Can, you know, can already open doors for you to contribute to conservation.
31:19
It doesn't have to relate to tigers or to gorillas can also be local wildlife
31:23
or supporting local organizations.
31:27
Um, I just find that, yeah, that works for you.
31:30
And then if you can be part of, we have a bigger network that, you know is maybe
31:33
nationally or even internationally.
31:36
Collectively can make that impact bigger.
31:38
So, um, that's just what I wanted to add.
31:41
Charles: Yeah, that's awesome.
31:42
And I think also as consumers, like knowing.
31:46
Yeah, we have a lot of power as consumers, um, which could also have
31:50
an influence on a very macro view.
31:54
Thirza: Okay.
31:55
Charles: Do you guys, are you, do you guys have sort of, of tips or things that you
32:00
guys, um, will have on the hub for those, you know, those types of organizations
32:05
that w where you can help locally?
32:07
Is that part of the scope?
32:10
Thirza: Not yet, but it is something, uh, it's an interesting thought.
32:13
And I think, uh, as we grow as a community, It will
32:16
probably pop up somewhere.
32:18
I think, um, we already had some early discussions with, uh, professionals
32:23
that are in different sectors that would like to contribute to
32:26
conservation and maybe creating a space for them to say, Hey, this is me.
32:30
These are the skills that can offer to conservationists or to conservation
32:33
programs and organizations.
32:35
And so a bit of a matchmaking, um, space, if you will.
32:39
Um, which, you know, I think, uh, can really, um, Strengthened the
32:44
sector basically, and everyone in it.
32:47
Cause like Adam says, you know, we have so many expertise that we need that are
32:50
not traditionally conservation related.
32:53
Um, uh, but also it can sort of thing organizations for them to
32:58
be able to reach out or other to conservation organizations.
33:01
So businesses reaching out to conservation organizations
33:04
can be really important there.
33:06
So to say, you know, we have that expertise of, of social marketing or we
33:10
have some graphic designers who would like to donate some of their time.
33:13
Can we help?
33:14
Um, um, so yeah, I think in the future, hopefully we can create that space
33:19
for people to come, come together.
33:21
Charles: Yeah, and I'll make sure we have a link to the, to the hub
33:24
and maybe some of our, you know, kind of customers and community
33:28
members will also, uh, take a look.
33:30
Um, and I just say, I guess I'd love to hear a little bit about, you know, some
33:35
of the things, some of the strengths you found with working with us and
33:38
anything you would like to, you know, we, we really like to be as transparent,
33:43
not only about, you know, the awesome.
33:46
Technology and features, but also about any gaps as well.
33:49
Cause I think we're always learning.
33:51
It's important, um, for a technology company to always be
33:54
learning and changing and adapting.
33:56
So we'd love to hear that.
33:58
I don't know Adam or Teresa, if you either one or both, uh, can take that turn.
34:03
I know you're hands on.
34:06
Thirza: Yeah, and I think it's been a really great journey.
34:09
Um, what I really appreciated, uh, is, um, you know, how 72 and the team
34:15
and Stephanie to provided me with a good framework to, to start this
34:20
platform too, um, you know, develop it.
34:23
So it's a very clear process behind it.
34:26
Um, and there was a, a lot of, there is a lot of support basically.
34:31
Um, and I did Philip.
34:33
Really valuable relationships with different team members within zap me.
34:36
So, so I think, um, the first few months have been, you know, that that
34:40
contact was quite, uh, intensive, uh, where we had every week we had contact,
34:45
um, or like meetings to touch base.
34:48
But in between, we also had a lot of emails going back and forth.
34:51
Um, Which was great, cause that was the support that I needed.
34:55
Cause I don't have a background in it and I, you know, you feel empowered
34:59
to actually move this forward.
35:01
Um, and I think there's also a lot of openness as you know, you now bring up,
35:06
you'd like to learn, uh, within your company and, and that's what I felt.
35:10
It's an experience as well.
35:11
So it meant a regular points.
35:13
I was asked for feedback and, and um, I really felt that I was
35:16
taken seriously and that was.
35:18
You know, transparently communicated, whether that could be a priority
35:21
now or maybe later, or whether other clients experienced the same.
35:26
Um, and now we're actually in a bit of a phase where.
35:29
Um, you know, things are going quite well with the platform with the community.
35:34
Um, and so to connect is a bit less frequent, but, you know, I
35:39
still feel very much supported.
35:40
So if anything pops up, I know who to reach out to.
35:44
Um, and I think the team is really responsive and, um, very excited
35:49
as well, because it's so nice.
35:50
Every time I reach out to you, you say Alex or Laura, or to Gina.
35:54
Uh, I give, you know, I share with them how things are going with the community
35:58
and, and I feel they're genuinely happy for us that, uh, you know, things are
36:01
really developing and blossoming gravy.
36:04
So yeah.
36:05
Charles: Awesome.
36:06
That's great.
36:06
Really appreciate that.
36:07
Um, yeah, I mean, we, we, we kind of say, you know, we
36:11
really care about the quality.
36:13
We're not just, we're not about volume.
36:14
We really want to make an impact in our own, own small way around
36:19
collective intelligence towards.
36:21
Something that matters.
36:22
And obviously what you guys are doing really matters.
36:25
And so we're really excited to have you guys on board, um, and see the
36:29
future of conservation and the hub.
36:32
Um, I guess just to kind of wrap it up, um, you know, kind of the,
36:36
some of the takeaways for me were really this idea of, um, yeah.
36:42
Bringing people together and letting the community.
36:45
Um, have habits own voice.
36:47
So not just kind of dictating as kind of Adam was saying, but
36:50
learning from the community as well.
36:51
So Adam, you had a mindset, um, that shifted a little bit because of the
36:56
community, which is pretty awesome first versus kind of driving it, um,
37:01
completely off your, uh, historical perspective, I guess, in your, you
37:05
know, what you've gone through.
37:06
And I guess in terms of, you know, opening the virtual door is I really love that.
37:12
Um, the idea of.
37:14
You know, it's not about numbers.
37:15
Um, and it's about creating openness.
37:19
So those are kind of the takeaways.
37:20
I don't know.
37:21
Adam, do you have any other kind of thoughts or Theresa?
37:23
Do you have any thoughts on as this, as a wrap up final, final words of wisdom or
37:31
Adam: is it yeah, really well.
37:33
Thirza: Yeah, absolutely.
37:34
Yeah.
37:36
Charles: Well, I'm going to end there.
37:37
Thank you both.
37:38
Uh, Adam Tirzah for, um, engaging in our panel and I'll share this.
37:42
Out to the community.
37:43
Um, and if anybody wants to, um, get a ho get a hold of the hub, it's,
37:50
um, wild Hubdoc community, um, and you can find all the cool stuff and
37:56
content on wild hub, the community.

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Go to the profile of Thirza Loffeld
almost 5 years ago

Thanks for sharing Charles! It was great to connect and share our lessons learned on our journey of building an online community - together with Zapnito's amazing team!