CEO Fireside Chat with Natalia Rivas, Xapien
Zapnito CEO, Charles Thiede taps into the knowledge and expertise of Zapnito team members and thought leaders
I recently met with Natalia Rivas, Marketing Manager at Xapien, an AI-powered platform that streamlines due diligence and background research by analysing data to provide clear, actionable insights. They have recently soft-launched The Xapien Xchange, a community designed for professionals to connect, share expertise, and explore AI-driven solutions for due diligence and risk management.
Natalia shared her top 3 tips in building a successful B2B community -
- Start with a content-first approach by providing accessible, bite-sized content that encourages participation from the start.
- Incentivise engagement with exclusive access to resources, webinars, and invite-only events can help maintain momentum.
- Lastly, securing company-wide alignment - such as customer success, sales, and leadership - is crucial for sustaining long-term success.
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