On-Demand Fireside Chat: The Secret Sauce Between Success and Failure in an Online Community

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Charles Thiede
CEO, Zapnito
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In this on-demand fireside chat, I talk with Sherilyn Shackell, founder and global CEO at The Marketing Academy, talk about the key factors that differentiate successful online communities from those that fail.
Learn why community marketing is a growing trend and how business leaders are leveraging communities to drive growth. Find out why CMOs from B2B companies need to invest in communities now to stay ahead. Explore how companies are seeing increased valuation through their online communities.

Current course

Community Success

A community thrives when we understand what drives our audiences. In this course we will delve into Zapnito’s Customer Knowledge Sharing Model (CKSM™) which provides an end-to-end framework to drive customer lifetime value through personalized engagement. By understanding different customer mindsets (the Researcher, Learner, Collaborator and Creator) you can transform how businesses interact with their customers by leveraging the power of shared knowledge. 

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Current module (3/5)

The Learner Mindset: Open to experiences that can support their goals

This module focuses on the Learner Mindset and includes outcomes for the Learner, as well as guidance on how to optimize your community or hub, and a case study.

Next module

The Collaborator Mindset: Wants to help improve depth and quality of knowledge

This module focuses on the Collaborator Mindset and includes outcomes for the collaborator, as well as guidance on how to optimize your community or hub for them, and a case study.

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