About Waimai Lo

Hi, I’m Wai, Director of Client Operations at Zapnito. I help our customers to power Community-Led Growth by consulting on their community engagement strategy that drives value and ROI. I have +20 years experience helping SaaS and digital media tech business' with their customer led strategies so always open to sharing my insights on how to build and grow a thriving expert community using our tools and proven methodologies. Let’s connect!

Areas of Expertise

Advertising Digital Marketing Engagement SaaS Startups Strategy Web Technology

Intro Content

Member Exclusive

Launching our NEW "Lunch n Learn" Sessions

Here is a short Welcome Video from Waimai Lo on our *new* "Lunch n Learn" sessions! Please watch the short clip to find out more on what we will be covering and how these sessions can help you. We hope you enjoy them!

Influencer Of

Popular Content

Topics

Channels contributed to:

Community Management

Rooms participated in:

Zapnito Journey Zapnito Customers Platform and Support Updates

Recent Discussions

Recent Comments

Feb 12, 2025

Glad this is helpful Torie! 

Some examples of audience segmentation during the onboarding workflow include: 
- role, industry specialism, customer, partners
- community advocates; key contributors (so more high touch onboarding)
- leaning on more automated workflows for scale / reach (ie. welcome campaigns)
- personalised content recommendations based on user interests

Feb 12, 2025

@Lucy Allen So pleased you found the event & discussions really helpful. Thank you again for your valuable input. We look forward to hosting you next time and @Ella Clay we hope you can join us too :)

Feb 12, 2025

@Laura Bineviciute @Torie Hart @Shivani Maru (née Roda) 
Sorry to have missed you at our event - looping you in here :) 

Jan 23, 2025

@Natalia Rivas @Jasmine Brant @Jessica Denny 
Thought I would share this interview with you all so that you can hear from one of our other lovely clients (Linnworks) on their experience of launching a Customer Community for the first time. I hope you find it helpful :) 

CC @Chyara Cruz 

Apr 16, 2024

@Sharon Palermo @Alyson Atwell @Mitch Speers 
Hi all, I thought you would find this article helpful following our recent meeting. 
If you have any further questions please let us know. CC @Chyara Cruz 

Apr 25, 2023

Thank you for sharing these slides @Thirza

I'm adding @Robert Allen and @Laura Bineviciute here as I know you were both asking. 

Dec 14, 2022

You are most welcome Torie!! :-D

Oct 27, 2022

Hi @Sheetal Chavda 

Here is the article on how you can add users via 'Bulk Upload'. Hope it helps! 

Contact Details

  • Name
    Waimai Lo