The Community Challenge

The Ethical Trading Initiative (ETI) aimed to solidify its position as a trusted authority on business and human rights  while uniting a diverse community of companies, trade unions, and NGOs. Their primary challenge was to create a self-sustaining, engaging platform that delivered tangible value to all members. This platform needed to provide expert resources, promote collaboration, and align the varied goals and expertise of its stakeholders. By bridging these gaps, ETI sought to drive meaningful transformation in responsible supply chains and enable partnerships capable of addressing complex labour challenges.

The Zapnito Solution

To address ETI’s unique challenges, Zapnito delivered a tailored community platform designed to support ETI’s mission of advancing ethical trade, while meeting the diverse needs of its members. The platform offered several key features:

• Expert Content Delivery: ETI leveraged Zapnito to share targeted, curated resources, expert guidance, and practical tools, ensuring members consistently accessed high-value content aligned with their goals.
• Facilitated Collaboration: The platform provided a centralized hub where members could connect, share knowledge, and engage in meaningful discussions, fostering collaboration across industries and expertise.
• Scalable Community Engagement: Zapnito equipped ETI with tools to encourage ongoing participation, helping to build a self-sustaining, engaged community.
• Data-Driven Insights: Advanced analytics enabled ETI to track engagement, identify trends, and optimize content delivery to better meet member needs.

The Outcome

With Zapnito’s support, ETI successfully united its diverse member base, bridged gaps in expertise and interests, and established a thriving community that advanced its mission of ethical supply chain transformation. Key outcomes include:

• Rapid Community Growth: ETI’s member base grew from an initial 30 to 800 members within just two years of launch.
• Increased Engagement: The platform achieved a 26% year-over-year increase in traffic and sign-ins, with an impressive 61% average returning member rate since launch.
• High-Value Resource Utilization: Over 3,000 downloads on Global Supply Chain Management and Business & Human Rights  documents and resources.
• Growing Interaction: ETI recorded a 47% year-over-year growth in interacting users, highlighting the community’s increasing vibrancy and engagement.

Why Zapnito

ETI chose Zapnito for its ability to deliver a customized, scalable platform that aligned with their mission and member needs. Zapnito’s robust features, combined with its focus on facilitating collaboration and providing data-driven insights, empowered ETI to create a dynamic, self-sustaining community. This partnership has not only strengthened ETI’s position as a leader in ethical trade, but also enabled them to drive real-world impact through meaningful connections and shared expertise.