Barbara is the Customer Experience Expert for Propolis. She is a passionate end-to-end Customer Experience and Marketing consultant with a knack for distilling complexity into simplicity. She has extensive hands-on experience creating and delivering customer-centric programmes that ultimately deliver value back to businesses and their customers.
Barbara believes really getting to know your customer is key for long term business success. She specialises in agile customer experience to unearth insights that direct business transformation and shape market propositions that deliver value exchange for customers. Throughout her 18 year career she has worked across most sectors, including FMCG, travel, financial services, healthcare, real estate, software & tech, public sector, retail & telco business of all shapes and sizes.
