Alice is the Communications and Community Executive at The Marketing Academy, assisting The Virtual Campus Programme Lead in overseeing The Virtual Campus Community. Alice graduated in English Literature from the University of Birmingham and began her career in Marketing and Communications at the charity organisation Aquarius. She joined the TMA team in August 2024.
Community strategy, marketing and communications leader focused on community building, community led growth and community based marketing.
A recognised leading specialist, speaker, trainer and lecturer with 25 years+ experience in a mix of consultancy, agency and in-house roles.
Co-author of Community Based Marketing (CBM) Best Practice Guide and developer of The Periodic Table of Community Strategy. Michelle has also lectured in Community Strategy at Manchester Metropolitan University.
