extensive information industry and industry analyst expertise

With a background spanning over a decade in marketing and communications, I've navigated through various facets of the industry, from PR to corporate communications, digital marketing, and traditional marketing. Managing projects across diverse client portfolios has been a key part of my journey. An area where I excel is in project management, ensuring seamless and efficient execution of tasks and deliverables. The cornerstone of my success lies in establishing strong, enduring relationships with both brands and clients. Whether it's curating compelling PR campaigns, spearheading digital marketing endeavors, or overseeing a project from inception to completion shows my passion for what I do!

I arrived in London in 1994 as a student at the LSE where I received my MSc in Political Economy.  After five years in Investment Banking with Soloman Brothers and Bear Stearns, I joined my first start-up Trayport as Head of Sales & Business Development.  During this time, I returned to university and received my MA in International Peace and Security from Kings College.  I have over twenty years start up experience with a range of data analytics companies including Looker (acquired by Google) and Quantum Metric. After many years of working with start-up SaaS/Enterprise software companies, I realised the tech market has experienced a sea change with customers no longer happy to license yet another software tool in the hopes of solving their business requirements.    Decision makers recognise the pressing need to leverage all data available and be "data drive". In all my conversations, it was clear decision makers wanted timely and actionable intelligence delivered to them in the most cost effective manner. They do not want to run POCs on multiple software tools, train their staff and commit to 12-month software licences.  I believe the Valinor Community can solve this problem by becoming an on-demand, Intelligence force multiplier for Commercial/Government and Nat Sec clients. I believe there is a huge opportunity for the many OSINT analysts in the market with deep domain expertise & tech skills to properly monetise their capabilities.  My vision is to create a Community that is purpose built for Open Source Intelligence analysts - for the Community by the Community :) With the quantity and quality of OSINT available growing daily along with more and more sophisticated investigative tools, there is no limit to what can be achieved.  I am excited to be on this journey with the Valinor Community and I believe it is going to be a fun ride!

As the Marketing & Digital Executive at World Hydrogen Leaders, I market a range of live and digital events. I work on social media marketing, email campaigns, and website maintenance, as well as participating in the running of the WHL community platform.