Expert Interviews
Community Marketing, Zapnito Journey

CEO Fireside Chat with Sarah Casswell, B2B Marketing

Zapnito CEO, Charles Thiede taps into the knowledge and expertise of Zapnito team members and thought leaders
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Charles Thiede and Sarah Casswell
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I spoke with @Sarah Casswell, Head of Enterprise Sales at Propolis and B2B Marketing. B2B Marketing delivers expert-led community intelligence, events, training and resources to help marketers realise their potential and maximise business performance. Propolis is B2B Marketing's global B2B marketing community powered using the Zapnito platform.

In my chat with Sarah, I learned more about her journey with B2B Marketing, how they have productized community intelligence, and why online communities are becoming critical sources of knowledge for professionals to benchmark their performance and shape their strategies.

Thanks for watching and feel free to ask any questions to Sarah or myself in the comments below.

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Go to the profile of Charles Thiede

Charles Thiede

CEO, Zapnito

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Go to the profile of Sarah Casswell

Sarah Casswell (She/Her)

Head of Enterprise Accounts, B2B Marketing - Propolis

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Charles Thiede and Sarah Casswell

Contributors

Author

Go to the profile of Charles Thiede

Charles Thiede

CEO, Zapnito

Contributing author

Go to the profile of Sarah Casswell

Sarah Casswell (She/Her)

Head of Enterprise Accounts, B2B Marketing - Propolis

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Go to the profile of Richard O’Connor
Richard O’Connor
almost 2 years ago

Great interview.  Completely agree about the increasingly importance of Community in B2B Marketing.  So much so our whole business model orbits around the principle of Community Intelligence 

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