About David Hughes

I am honoured to serve as the President & CEO of Generate Canada (formerly The Natural Step Canada). We work closely with problem-solvers from business, academia, civil society, and all levels of government to generate solutions to the most complex challenges at the nexus of environment, economy, and society. We do this in partnership with the Smart Prosperity Institute.

Collectively our core competencies are in research, public policy development and fostering deep collaboration on issues related to climate change, biodiversity loss, and pollution. We do much of this work through our Solution Spaces which currently include the Canada Plastics Pact, the Canadian Alliance for Net-Zero Agri-food (CANZA), Circular Economy Leadership Canada, the Energy Futures Lab, and the Nature Investment Hub.