Founder of Customer-ization.com - we craft customer-focused growth strategies so your customers become your biggest cheerleaders.   

Community Builder, Strategist & Leader enabling customer success! Extensive B2B and B2C experience driving global teams in community management, support operations, business development and product management. A master network-builder who brings people together to drive advocacy, adoption and operational efficiencies. My passion for community building resides in my ability to connect on a personal level with customers to drive business results. Taking on new challenges with my analytical skills to strategize on achieving business goals and results is very rewarding. I enjoy the detective work with process to constantly look for incremental improvements in day to day operations. Community has emerged as the horizontal function that serves executives across multiple verticals. Have you considered delivering value across my MSEE model for Community in your business? What are the four MSEE verticals and what value does community provide to each vertical? Marketing-->Advocacy. Your top customers are the most passionate about your brand and those in community can be harnessed to drive advocacy. Support-->Deflection. Well run communities create answers and solutions that drive support defection. Education-->Content. Communities create great content that allow your customers to learn and use your products more rapidly leading to greater adoption. Engineering->Innovation. Your top customers are the biggest users of your products and in many cases have the best ideas to make your products and services even better. I am passionate about staying connected to people both professionally and in my personal life. When traveling I regularly reach out to my network to stay connected. Outside of work, I am an aspiring super-dad and avid tennis player. Very fortunate to captain my men's tennis team to fourth place at the USTA National Championships in Indian Wells, CA in 2013. Let's discuss how I can help you unlock the complete portfolio of community value to deliver a great customer experience for your brand.

I'm a tech marketing executive with 33 years experience marketing B2B SaaS companies in most global markets, ranging from self-serve payments and social media platforms to Enterprise CRM and Digital Marketing. I'm fascinated by the theory and practice what it takes to create and lead a category in technology and have been lucky enough to work for category defining businesses in Apps, CRM, Marketing, Payments and Accounting businesses. My passions are family, most sports but especially golf & road biking.

Community Management expert with over 15 years background building digital strategy and driving engagement with diverse audiences. Former Community Manager for MoneySavingExpert.com. Clients worked with include Facebook, Sky, Greenpeace, World Bank, Springer Nature Publishing, Innogy (formerly RWE), Scope, Mind, Society for Neuroscience, Digicel, Vorwerk, Truth Initiative (Mayo clinic), Townsquared, and the NHS.