Publishing professional who enjoys building bridges, between business and product teams or between startups and corporates. Product specialist who energises development team into well-oiled machines who work on your product vision and suggest new and valuable features themselves. Startup scout and coach who pivots them into great new things. Father of 3 boys / Music and car lover / Amateur chef / Gardening / Skiing / Whisky

Highly commercial senior executive with 20+ years experience in FTSE 100 companies (Informa, RELX), leading digital platform players (Rightmove, OpenTable), private equity backed businesses (Trainline) and professional services firms (McKinsey, Accenture). Track record of delivering strong financial and operational performance across a range of sectors in the UK, US and Europe. Able to create clear strategy and direction, restructure as needed and deliver results quickly.

Reda Sadki is a chief executive with lifelong experience in forging multi-disciplinary teams to invent and execute new ways to lead change. He is the founder and president of the Geneva Learning Foundation, a Swiss non-profit research-and-development organization and think tank. In the past, Reda has worked for the United Nations, primarily for the World Health Organization, and at the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, responsible first for the design and production of IFRC’s publications and then for its learning systems.

Carolyn Morgan is a strategist and consultant in digital media. She was formerly a strategy and digital director at EMAP, and has launched, acquired, grown and sold specialist media businesses in print, digital and live events. Carolyn now works with media owners as an NED or consultant on their digital strategy, advising on developing business models, creating digital subscription propositions and managing digital transformation. Carolyn frequently writes and speaks on digital publishing strategy, and has an extensive network of innovative media businesses. She has also led acquisition searches and managed the sale process of specialist media businesses.

An expert in maximising the efficiency and effectiveness of sales, marketing and client services processes through the alignment of people, process, methodology and technology. I advise Zapnito on commercial best practice, drawing on 20 years' experience in media.

Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.