So, I admit it I am a complete sheep and have duly signed up to Threads to "check it out". Just wondered what others on here feel about it? First impressions is great UX, (pretty much a like for like copy of Twitter, right?), ease of use to sign up couldn't be simpler, and people are revelling in it being a place of kindness and generosity (so far). I am just wondering if this is yet another platform which once again fundamentally holds all the power when it comes to our ability to reach our followers (ie customers) and therefore it will be available in its current form for as long as it suits Threads (and let's not kid ourselves, Meta's bottom line)? Yes, sure a nice new shiny platform which we all probably "should" be on to have a presence but the more I see of these big corps changing their algorithms at their whim (note, LinkedIn changed their algorithms last week and organic reach apparently dropped off a cliff) the more I am convinced we need to get better at our own direct relationship building with our customers. Or else have deep pockets to pay for reach when organic search doesn't suit the corporation in charge anymore! Anyway, just wondered if you are all on it and what your initial thoughts are?