Go to the profile of Michelle McCann

Michelle McCann

Marketing Performance Expert, B2B Marketing (and Collingwood Senior Advisor)

About Michelle McCann

Michelle is the Revenue Attribution and Commercial Marketing Expert for B2BMarketing and Virtual CMO at Collingwood. She specialises in marketing transformation for B2B information, media and events businesses. With over 25 years scaling subscription and enterprise revenues, Michelle helps companies transition from traditional marketing to commercial marketing excellence.

She brings deep revenue attribution and commercial marketing expertise to help growth-stage and PE-backed organisations make better decisions and operate more effectively. Her work spans the Marketing Fit for Growth Series power hours, the development of on-demand training courses, Best Practice Briefings and blogs, as well as expert consultation sessions, deep-dive calls, conference moderation and speaking engagements.

Areas of Expertise

Content Marketing Design Digital Marketing Engagement Innovation Marketing Market Research Product Development SaaS Social Media Startups Strategy Web Technology

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Charles Thiede

CEO, Zapnito

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