Maggie is CEO & Chief Strategist at McGary Associates, a consultancy that provides online community strategy, content creation and web development services. Prior to launching her own business in 2018, she led social media and online community at several prominent associations, including the American Speech-Language Hearing Association and the American Psychological Association. Maggie has been actively involved in advancing the understanding and adoption of community management as a discipline since 2009, specializing in association communities. She’s been a member of the Community Roundtable, helped create a private community management certification program, and worked with dozens of organizations to launch and manage new communities, craft community strategy, develop trainings for staff, volunteers and members, and provide consulting on best practices for growing vibrant online communities.
I'm the author of five books on strategy and innovation, most recently Driving Innovation from Within: A Guide for Internal Entrepreneurs and Outthink the Competition. My mission in life is people loving what they do and I am intensely interested in the power that new language (terms, concepts, vocabulary) can change the way we think and thereby the impact we have. I am a former McKinsey consultant and have a BS in Finance from Wharton, BS in Engineering from Penn, MBA from Columbia Business School and London Business School, and a doctorate in marketing strategy fro Abo Academy in Finland. I live in Greenwich, CT, USA with my wife and three children.
