Hi, I’m Laura, Head of Enterprise Customers at Zapnito. I help our customers to power Community-Led Growth by consulting on their community build and engagement-strategy to drive value and ROI. I have ~10 years experience helping publishing and knowledge business' and i'm always open to sharing my insights. Send me a message if you're interesting in learning how to build and grow a thriving expert community using our approach and tools.
Founder of Customer-ization.com - we craft customer-focused growth strategies so your customers become your biggest cheerleaders.
Over the years I have had the privilege to work for several global B2B and consumer media businesses across many markets. These include Centaur, The Independent Newspaper, UBM Plc, Informa plc and RELX plc. My commercial experience spans SaaS, Business Intelligence, exhibitions/conferences/virtual events and digital/print media. I have been incredibly fortunate to work extensively across EMEA, Asia and the US with a host of talented people, leading commercial teams and large-scale sales & marketing transformation. I joined B2B Marketing in Feb 2022 as Managing Director and was appointed CEO in September.
Most of my career has been in B2B and all of it has been working in and around marketing. I am incredibly proud to be leading a business that sits at the heart of B2B championing excellence and shaping the future.