I'm a tech marketing executive with 33 years experience marketing B2B SaaS companies in most global markets, ranging from self-serve payments and social media platforms to Enterprise CRM and Digital Marketing. I'm fascinated by the theory and practice what it takes to create and lead a category in technology and have been lucky enough to work for category defining businesses in Apps, CRM, Marketing, Payments and Accounting businesses. My passions are family, most sports but especially golf & road biking.
Penelope Lewis, Ph.D., is Chief Scientist in Strategic Planning & Analysis in the American Chemical Society’s Publication Division, where she advances strategic opportunities in product development and prospective partnerships through landscape analysis and research. Prior to her current role, she spent over a decade in editorial roles at ACS Publications, including serving as Director of Editorial Development, where her team oversaw the strategic development and editorial performance of 50+ peer-reviewed journals and the ACS books program.
I've been working in professional community building for 20yrs+ since founding Econsultancy (a community for marketers learning about digital marketing) back in 1999 and, more recently, Guild, a platform for professional communities and networking.
Experienced leader, start-up founder and board member with deep expertise in b2b intelligence, membership networks, communities, platforms and events.
As a driven healthcare technology leader, I am passionate about growing organizations and delivering innovative solutions which make healthcare easy, efficient and profitable. I bring progressive leadership experience having planned, built, and operated digital business units and solutions across financial services, care delivery, health plan, product and service organizations.
As a seasoned business professional I help organisations to solve business problems and develop new business opportunities. I use a hands on pragmatic approach to get things done. My continual focus on user needs and business outcomes helps ensure the end results are what’s needed by each client.
I spend my energy creating and evolving business strategies for professional, educational, and scholarly knowledge services, and the technical ecosystem required to execute on those strategies. In the current environment my focus is on actionable business intelligence, tailoring user experience to capture new markets, and optimizing multi-device utility.