I'm a tech marketing executive with 33 years experience marketing B2B SaaS companies in most global markets, ranging from self-serve payments and social media platforms to Enterprise CRM and Digital Marketing. I'm fascinated by the theory and practice what it takes to create and lead a category in technology and have been lucky enough to work for category defining businesses in Apps, CRM, Marketing, Payments and Accounting businesses. My passions are family, most sports but especially golf & road biking.

I am the Industry Marketing leader at Automation Anywhere, a global leader in Robotic Process Automation (RPA). We enable our customers and partners to deliver a true digital workforce deploying software bots for task-based automation, cognitive bots capable of learning from human behavior, and bots with embedded business analytics. With more than 2,000 employees worldwide, Automation Anywhere is the culmination of more than a decade of innovation and experience in cognitive RPA.

Publishing professional who enjoys building bridges, between business and product teams or between startups and corporates. Product specialist who energises development team into well-oiled machines who work on your product vision and suggest new and valuable features themselves. Startup scout and coach who pivots them into great new things. Father of 3 boys / Music and car lover / Amateur chef / Gardening / Skiing / Whisky

Penelope Lewis, Ph.D., is Chief Scientist in Strategic Planning & Analysis in the American Chemical Society’s Publication Division, where she advances strategic opportunities in product development and prospective partnerships through landscape analysis and research. Prior to her current role, she spent over a decade in editorial roles at ACS Publications, including serving as Director of Editorial Development, where her team oversaw the strategic development and editorial performance of 50+ peer-reviewed journals and the ACS books program.

Specialties: Scientific Publishing, Change Management, Leadership, Open Access, Startups

I've been working in professional community building for 20yrs+ since founding Econsultancy (a community for marketers learning about digital marketing) back in 1999 and, more recently, Guild, a platform for professional communities and networking. 

Mark has 30 years’ experience in scientific, educational and trade publishing, in Asia, Europe and the US. Former CEO of John Wiley & Sons, he led the $120m Atypon purchase. Mark has recently joined Zapnito as a Strategic Advisor and lead Investor in this final seed round.

Reda Sadki is a chief executive with lifelong experience in forging multi-disciplinary teams to invent and execute new ways to lead change. He is the founder and president of the Geneva Learning Foundation, a Swiss non-profit research-and-development organization and think tank. In the past, Reda has worked for the United Nations, primarily for the World Health Organization, and at the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, responsible first for the design and production of IFRC’s publications and then for its learning systems.

extensive information industry and industry analyst expertise

As a driven healthcare technology leader, I am passionate about growing organizations and delivering innovative solutions which make healthcare easy, efficient and profitable. I bring progressive leadership experience having planned, built, and operated digital business units and solutions across financial services, care delivery, health plan, product and service organizations.

As a seasoned business professional I help organisations to solve business problems and develop new business opportunities. I use a hands on pragmatic approach to get things done. My continual focus on user needs and business outcomes helps ensure the end results are what’s needed by each client.

An expert in maximising the efficiency and effectiveness of sales, marketing and client services processes through the alignment of people, process, methodology and technology. I advise Zapnito on commercial best practice, drawing on 20 years' experience in media.

My academic roots are in economics and mathematics and my professional roots are in financial analysis. My background has given me a wealth of experience in research, data interpretation and analysis. I have a close attention to detail, innate curiosity and ‘big picture’ awareness that I use to support the rest of the Zapnito team in truly understanding our customers' businesses. My aim is to ensure that both they and we succeed.

For nearly 20 years, I've worked in the digital media sector, with hands-on experience in editorial, marketing, sales and R&D. I'm passionate about engaging and understanding customers to develop great content and products. Formerly Chief Product & Customer Officer at Zapnito, I'm now an advisor to the company.

I spend my energy creating and evolving business strategies for professional, educational, and scholarly knowledge services, and the technical ecosystem required to execute on those strategies. In the current environment my focus is on actionable business intelligence, tailoring user experience to capture new markets, and optimizing multi-device utility.

A digital, marketing leader with 20+ years experience in international B2B and media businesses, the last 15 of them at Board level. Susanna's digital experience includes being CEO of the iconic WGSN, growing its customer base and profits to historic highs. An American, German, Brit, she understands global markets completely, has worked all over the world and launched businesses in China, Japan and India. Her extensive M&A experience includes buying a whole portfolio of Performance Improvement businesses, data businesses and successful PE exits. Susanna is steeped in events experience. She began her career at IIR and was part of the management team that sold to Informa. There she was the CMO before moving to Emap Networks as CEO, transforming the events business and achieving record profits. She was also a NED of WTG and the interim CEO of Industry Dynamics. More recently while the Global Partner for Content and Marketing at Brunswick Group, she implemented a new digital first strategy, GTM approach and corporate re-brand. Susanna is now the CEO of the Laidlaw Foundation which invests in the education of the underprivileged and under represented in order to break the cycle of poverty, reduce inequality and produce a new generation of leaders. She also has her own boutique consultancy, Flying Trumpets, helping CEOs and Boards position their personal brands and grow their company profits through content, marketing, innovation and digital.

Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.