Zapnito Journey

Interview with Veronica Reyero Meal Pt1: applying an anthropological lens to your customers

Here's part 1 of my interview with Veronica Reyero Meal, CEO and Co-founder of Antropología 2.0
Go to the profile of Charles Thiede
Charles Thiede
CEO, Zapnito
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In this part, Veronica and I discuss:

  • Application of anthropology in business growth
  • What Antropología 2.0 does differently to other consulting organisations
  •  The cultural blind spots in everyday business
  • A day in the life of Veronica
  • Ethnographic research for B2B organisations
  • How Antropología 2.0 demonstrates the value and return in what they do for brands
  • The significance of a mergence of the online and offline world
Go to the profile of Charles Thiede
Charles Thiede
CEO, Zapnito

Hi, I’m Charles Thiede, CEO & Cofounder at Zapnito. We help businesses power Community-Led Growth by developing our methodology and giving our customers the tools they need to get the most out of their platform. My background is in Healthcare Financial Services, Business Information & Product Development. Looking forward to connecting with you.

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