Hero area

At the top of the page, this area introduces people to the expert and contains a number of useful features to help them connect.

'Contact' button

This prominent button makes it clear that the expert in question is open to being approached and therefore encourages direct interactions. It appears if the expert has entered an email address in the Public Email field of their profile and, when clicked, opens a new email to that address.

Directory link

Directories are searchable lists of experts. They help people find experts with relevant expertise or shared interests.

We have configured this to display the expert's primary directory, that is the one that's highest in the order in your Directory Settings.

'About' field

A free-text field that encourages short-form content, to promote a user's knowledge and experience, or advertise their interests.

Custom Fields

Your site may have one or more custom fields that some or all people are required to complete on registration. Custom fields are typically used for ‘areas of expertise’ or ‘areas of interest’.

The custom fields in use on your site will be shown one after the other on the profile page, along with the selections made by the expert when registering or editing their profile. The fields help people see at a glance whether the expert is someone they need to get to know.

Influencer Of

Users can follow experts in order to be emailed whenever they create content. This carousel displays the twelve most recent followers of the expert in question.

Popular Content

For experts that contribute content to the network, we show up to eight pieces of their content that have received the highest number of views over the past 90 days. This ensures the best of their expertise is showcased.

Topics

'Topics' showcases the channels and/or rooms to which an expert has contributed (with the tabs linking to those channels/rooms) to immediately illustrate the expert’s areas of expertise without them even having to complete their profile.

Online Elsewhere

A simple list of links to a user’s website address and social media accounts, if they have entered them when editing their profile.

Experts Like

A feature to help people viewing a profile find more experts with which to connect. Listed are up to five people that have made similar custom field selections to the expert themselves.

To explain this a little further, if we take a sample group of users:

• User A has custom fields X, Y, Z
• User B has custom fields X, Z
• User C has custom fields Z
• User D has custom fields X, Y, Z

User A's similar experts would be User D first, then User B and finally User C.

Content From Similar Experts

Up to three items of content created by experts with similar custom field selections to the expert whose profile page is being viewed. The content and expert(s) are suggested to encourage people to expand their reading and grow their networks.

If you have any further queries about the Expert Profile page, don't hesitate to contact support@zapnito.com or drop a comment below this article.