I'm a tech marketing executive with 33 years experience marketing B2B SaaS companies in most global markets, ranging from self-serve payments and social media platforms to Enterprise CRM and Digital Marketing. I'm fascinated by the theory and practice what it takes to create and lead a category in technology and have been lucky enough to work for category defining businesses in Apps, CRM, Marketing, Payments and Accounting businesses. My passions are family, most sports but especially golf & road biking.

I'm the Editor-in-chief and co-founder of B2B Marketing, and a passionate advocate and evangelist for everything B2B. I've been writing about B2B marketing issues for 17 years now (crikey!) and am motivated to understand the industry's constant evolution, to understand the next big thing and to connect with the wonderful people working within it - which make it such a special place.

This is a nice sentence about who Adam is :)

Runs The Marketing Academy Virtual Campus. Experience in blue chip organisations: Microsoft, SSE & Mitsubishi

We are the editorial team behind the community.

I am a multiple award-winning employee engagement and internal communication specialist. 

Edit Jenalea Howell is the AI Market Lead for Informa Tech driving the collaboration and opportunity Informa as a whole offers to the AI community. The opportunity Informa Tech has to help lead the AI Ecosystem is clear and over the next several years our teams will come together to create and convene an engaged community that works together to drive forward the development of AI for all. Over the past 12 years Jenalea has held a range of roles through consulting, product management and business development focused on Transformative Technologies and industrial markets. Previously, in collaboration with colleagues across the IHS Markit organization, Jenalea drove the strategy to inform relevant industries of digital trends, including AI, IoT, and 5G and adoption across more than 12+ verticals. This alignment of technology and verticals is critical for supporting clients in developing strategic digital transformation initiatives. Jenalea provides frequent commentary on various digital technologies, automation and robotics equipment, and discusses strategic development of these technologies into verticals including Energy & Automotive with key OEMs. Jenalea holds a Masters of Business Administration degree from the University of Texas at Arlington with a Bachelor’s in Public Relations from the University of Texas at Austin.

For nearly 20 years, I've worked in the digital media sector, with hands-on experience in editorial, marketing, sales and R&D. I'm passionate about engaging and understanding customers to develop great content and products. Formerly Chief Product & Customer Officer at Zapnito, I'm now an advisor to the company.

Experienced leader, start-up founder and board member with deep expertise in b2b intelligence, membership networks, communities, platforms and events.

Penelope Lewis, Ph.D., is Chief Scientist in Strategic Planning & Analysis in the American Chemical Society’s Publication Division, where she advances strategic opportunities in product development and prospective partnerships through landscape analysis and research. Prior to her current role, she spent over a decade in editorial roles at ACS Publications, including serving as Director of Editorial Development, where her team oversaw the strategic development and editorial performance of 50+ peer-reviewed journals and the ACS books program.