Penelope Lewis, Ph.D., is Chief Scientist in Strategic Planning & Analysis in the American Chemical Society’s Publication Division, where she advances strategic opportunities in product development and prospective partnerships through landscape analysis and research. Prior to her current role, she spent over a decade in editorial roles at ACS Publications, including serving as Director of Editorial Development, where her team oversaw the strategic development and editorial performance of 50+ peer-reviewed journals and the ACS books program.

Carolyn Morgan is a strategist and consultant in digital media. She was formerly a strategy and digital director at EMAP, and has launched, acquired, grown and sold specialist media businesses in print, digital and live events. Carolyn now works with media owners as an NED or consultant on their digital strategy, advising on developing business models, creating digital subscription propositions and managing digital transformation. Carolyn frequently writes and speaks on digital publishing strategy, and has an extensive network of innovative media businesses. She has also led acquisition searches and managed the sale process of specialist media businesses.

For nearly 20 years, I've worked in the digital media sector, with hands-on experience in editorial, marketing, sales and R&D. I'm passionate about engaging and understanding customers to develop great content and products. Formerly Chief Product & Customer Officer at Zapnito, I'm now an advisor to the company.

Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.