About Jon Beer
Hi, I’m Jon Beer, COO and Co-Founder at Zapnito.
I help businesses to power Community-Led Growth by translating Zapnito's vision for curated expert communities into your own business objectives. I have 22 years experience helping technology businesses to deliver digital experiences, so am always open to sharing my insights on making legitimate knowledge and expertise discoverable over the web. Let’s connect!
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Hi @Emma Foote hopefully this is what you need, let me know if you want to talk through it over a call, I'd be keen to see it working also.
Cheers, Jon
Great read Jon.
For all the pain the events industry has and is suffering due to the pandemic, I think it'll come back stronger than ever.
The reality of the pandemic is it probably (although painfully and tragically for many who lost jobs and in some cases companies) is that it has also moved an industry forward in a way that was needed.
Events companies are now looking at community and the wider digital piece in a way it would have taken them many more years to embrace. The fat has been trimmed and events will emerge as a leaner, more progressive and integrated sector that will offer year round value by placing community at its core
Thanks Darren yes I completely agree. It is amazing how much of a shift this has been and a decade from now I'm sure we will look back at this time as a pivotal moment in how niche online communities can be a real powerful force particularly for traditional face to face conferences and events. The hybrid event model will be the norm and the overall value from those hybrid events will be greater than it was previously. Cost of attendance will be driven down (without travel and hotels) and attendance volume will be driven up.
Not to mention the longevity of conversation and learning that goes beyond the confines of two or three days.
Jon - I love the description 'collective intelligence'. I run a global community called Alliance Best Practice Ltd which is based on the concept of alliance practitioners getting together to discuss 'what works' in business to business alliance formulation, management and optimisation. But I agree with you that a simple website or a LinkedIn group doesn't quite cut it anymore. I think my members would welcome the idea of a niche group with a passion for knowledge sharing around alliances. I will contact you separately to discuss how we could take advantage of your platform whilst at the same time boost membership (my group has 18,000 members) - Best wishes - Mike
Thanks Mike - glad you enjoyed the article and great to hear about Alliance Best Practice. The core inspiration for us to build Zapnito (a few years ago now...) was due to our fatigue with social media noise, LinkedIn groups becoming often times noisy places. One phrase I particularly like is 'not all experts are created equal'! Best, Jon
After a pretty stressful week it was a real pleasure to do this webinar. It was illuminating and fun to swap insights with Maggie. The functionality was really super easy to use. The other advisors could use the chat funcationality to comment on and add value to our discussion. It really showed the power of a community of experts and tech that is designed around people not formats from twenty years ago (she says, slightly rudely dismissing a lot of the event tech that is out there and really doesn't do the job for events businesses). I hope everyone else enjoys watching this and finds it as useful as we did recording it.
Thanks Susanna - it certainly was a great closure to a long week!