Hi, I’m Charles Thiede, CEO & Cofounder at Zapnito. We help businesses power Community-Led Growth by developing our methodology and giving our customers the tools they need to get the most out of their platform. My background is in Healthcare Financial Services, Business Information & Product Development. Looking forward to connecting with you.

Hi, I’m Paulina, Marketing Manager at Zapnito. I help businesses power Community-Led Growth by developing the operations and processes that run behind the scenes. I have 2 years of experience assisting SaaS businesses in their growth journey, so I'm always willing to share my insights on how to effectively scale your marketing strategy and increase audience engagement. Let’s connect!

Founder of Customer-ization.com - we craft customer-focused growth strategies so your customers become your biggest cheerleaders.   

I have been fascinated by, and have been running Business Communities since 1998 when I created the first Social Network in the World, Ecademy. I am an absolute purist around the term Community as I feel this word is being used in the wrong context by many people who are actually seeking to 'talk to' their members rather than listen and serve them. To me, communities are all about the needs of the citizens of them and empowering them to co-create and enjoy it. I speak on this subject and also run a small community of 100 Business Experts called BIP100. The BIP stands for 'Business is Personal', the title of my book and also the mantra and deep belief I have held throughout my entire business career. I have 3 adult children who are entrepreneurial and married to Thomas Power since 1990. I have always believed in 'connecting hearts' believing that people can only feel significant and be able to support others when they connect at a heart centred level. 

Over the years I have had the privilege to work for several global B2B and consumer media businesses across many markets. These include Centaur, The Independent Newspaper, UBM Plc, Informa plc and RELX plc. My commercial experience spans SaaS, Business Intelligence, exhibitions/conferences/virtual events and digital/print media. I have been incredibly fortunate to work extensively across EMEA, Asia and the US with a host of talented people, leading commercial teams and large-scale sales & marketing transformation. I joined B2B Marketing in Feb 2022 as Managing Director and was appointed CEO in September. Most of my career has been in B2B and all of it has been working in and around marketing. I am incredibly proud to be leading a business that sits at the heart of B2B championing excellence and shaping the future.