Michelle Killebrew

Principal & Chief Market Consultant, Pegasus Strategy

About Michelle Killebrew

Michelle Killebrew is a dedicated, data-driven marketing executive with significant
experience in driving growth and profitability through strategic marketing initiatives. She is
known for exceeding objectives by inspiring teams and implementing innovative strategies,
effective processes, and sophisticated marketing technologies.

Michelle has a recognized expertise in digital marketing, marketing technology, and
analytics, with experience spanning both B2B and B2C environments. Her ability to create
global go-to-market strategies, manage extensive portfolios, and shape brand identities
has been demonstrated across various leadership roles. Most recently, she led the
marketing function for the Americas at NTT Ltd., where she supported the company’s
strategic transformation to managed services and its merger with NTT DATA.

Throughout her career, Michelle has managed marketing and advertising budgets of up to
$50 million, as well as lean startup budgets, demonstrating her versatility in different
business environments. She has successfully managed diverse teams across multiple
business models and structures. Known for being a player-coach, Michelle enjoys rolling
up her sleeves to ensure that goals are met.

Her achievements include creating and executing award-winning, innovative performance
campaigns that have had significant revenue impacts. Michelle has navigated through M&A
processes, market entries, brand repositioning, product pivots, and workforce
restructuring. Additionally, she has developed and launched successful social and content
evangelism programs on a global scale.

A thought leader in the industry, Michelle’s insights have been shared widely through her
speaking engagements where she has discussed the evolving landscape of digital
marketing, and at TEDx where she discussed the evolution and impact of technology
broadly.

Achievements & Recognition 
 * Shortlisted for Women in IT Awards Silicon Valley 2019 “Digital Leader of the Year” | InformationAge
 * Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, And More | CDP.com
 * Can Technology Make Us More Human? | TEDx University of Nevada, Reno (https://michellekillebrew.com/tedx)
 * More: https://michellekillebrew.com/expertise)

Brands:

  • Enterprise Technology (B2B, B2B2C): NTT Ltd., CA Technologies, IBM
  • Professional Services (B2B): PwC, NTT, Ltd.
  • Consumer (B2C): Fisher Investments, Nomiku, iPrint.com, Claria (fka Gator, Inc.)
  • MarTech & Analytics: ProofAnalytics.ai, Coremetrics, Mondosoft
  • Mentor: Women in Revenue, TechStars, Raion

Areas of Expertise

Community Management

What are your goals for joining the Zapnito community?

Learn how Zapnito could help my business

Influencer Of

Details

Online Elsewhere