Publishing professional who enjoys building bridges, between business and product teams or between startups and corporates. Product specialist who energises development team into well-oiled machines who work on your product vision and suggest new and valuable features themselves. Startup scout and coach who pivots them into great new things. Father of 3 boys / Music and car lover / Amateur chef / Gardening / Skiing / Whisky

Penelope Lewis, Ph.D., is Chief Scientist in Strategic Planning & Analysis in the American Chemical Society’s Publication Division, where she advances strategic opportunities in product development and prospective partnerships through landscape analysis and research. Prior to her current role, she spent over a decade in editorial roles at ACS Publications, including serving as Director of Editorial Development, where her team oversaw the strategic development and editorial performance of 50+ peer-reviewed journals and the ACS books program.

Experienced leader, start-up founder and board member with deep expertise in b2b intelligence, membership networks, communities, platforms and events.

Reda Sadki is a chief executive with lifelong experience in forging multi-disciplinary teams to invent and execute new ways to lead change. He is the founder and president of the Geneva Learning Foundation, a Swiss non-profit research-and-development organization and think tank. In the past, Reda has worked for the United Nations, primarily for the World Health Organization, and at the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, responsible first for the design and production of IFRC’s publications and then for its learning systems.

Carolyn Morgan is a strategist and consultant in digital media. She was formerly a strategy and digital director at EMAP, and has launched, acquired, grown and sold specialist media businesses in print, digital and live events. Carolyn now works with media owners as an NED or consultant on their digital strategy, advising on developing business models, creating digital subscription propositions and managing digital transformation. Carolyn frequently writes and speaks on digital publishing strategy, and has an extensive network of innovative media businesses. She has also led acquisition searches and managed the sale process of specialist media businesses.

A digital, marketing leader with 20+ years experience in international B2B and media businesses, the last 15 of them at Board level. Susanna's digital experience includes being CEO of the iconic WGSN, growing its customer base and profits to historic highs. An American, German, Brit, she understands global markets completely, has worked all over the world and launched businesses in China, Japan and India. Her extensive M&A experience includes buying a whole portfolio of Performance Improvement businesses, data businesses and successful PE exits. Susanna is steeped in events experience. She began her career at IIR and was part of the management team that sold to Informa. There she was the CMO before moving to Emap Networks as CEO, transforming the events business and achieving record profits. She was also a NED of WTG and the interim CEO of Industry Dynamics. More recently while the Global Partner for Content and Marketing at Brunswick Group, she implemented a new digital first strategy, GTM approach and corporate re-brand. Susanna is now the CEO of the Laidlaw Foundation which invests in the education of the underprivileged and under represented in order to break the cycle of poverty, reduce inequality and produce a new generation of leaders. She also has her own boutique consultancy, Flying Trumpets, helping CEOs and Boards position their personal brands and grow their company profits through content, marketing, innovation and digital.

Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.