Michelle is the Revenue Attribution and Commercial Marketing Expert for B2BMarketing and Virtual CMO at Collingwood. She specialises in marketing transformation for B2B information, media and events businesses. With over 25 years scaling subscription and enterprise revenues, Michelle helps companies transition from traditional marketing to commercial marketing excellence.
She brings deep revenue attribution and commercial marketing expertise to help growth-stage and PE-backed organisations make better decisions and operate more effectively. Her work spans the Marketing Fit for Growth Series power hours, the development of on-demand training courses, Best Practice Briefings and blogs, as well as expert consultation sessions, deep-dive calls, conference moderation and speaking engagements.
Hi, I’m Charles Thiede, CEO & Cofounder at Zapnito.
Hi, I’m Jon Beer, COO and Co-Founder at Zapnito.
I help businesses to power Community-Led Growth by translating Zapnito's vision for curated expert communities into your own business objectives. I have 22 years experience helping technology businesses to deliver digital experiences, so am always open to sharing my insights on making legitimate knowledge and expertise discoverable over the web. Let’s connect!