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Community-Led Growth Hub

Module 9 | Advocacy to Acquisition Pathway

Read time: 4mins | Exercise time: 45mins
Go to the profile of Jack Bartrop
Jack Bartrop
Marketing Director, Zapnito
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Go to the profile of Charles Thiede

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Go to the profile of Charles Thiede
Charles Thiede
over 2 years ago

One thing we have found with content and advocacy is key themes and spotlights. Having a recurring theme for Advocates to participate in has been useful for our clients. Anything from day in the life interviews with experts or thought leaders or spotlights on a key problem they solved creates a consistent thematic approach to the Advocacy and reduces any overhead as you scale. My tip!

Current course

Community-Led Growth Strategy Course

Follow our strategy worksheets to map how your business can power acquisition, adoption, retention and advocacy through your community

Current module (9/10)

Advocacy to Acquisition Pathway

Map the key actions that will guide your community member from advocacy to acquisition and how you will measure success

Next module

Pathway Owners

Define the roles and responsibilities that will drive engagement and make your community a success

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