Community-Led Growth Strategy Course
Follow our strategy worksheets to map how your business can power acquisition, adoption, retention and advocacy through your community
10 Modules
Is Community right for your business?
Start your community building journey by mapping the internal and external groups that your business interacts
Breaking down Community-Led Growth
Unpack how an engaged and loyal community can create measurable impact on your biggest business priorities
Ideal Community Member(s)
Document the needs and motivations of the different groups in your community to make sure you're creating something of value
Community Value Proposition
Summarize how your community will create value for both members and your business
Community-Led Growth Flywheel
Define how the different stages of Community-Led Growth apply to your member's needs and your business priorities
Acquisition to Adoption Pathway
Map the key actions that will guide your community member from acquisition to adoption and how you will measure success
Adoption to Retention Pathway
Map the key actions that will guide your community member from adoption to retention and how you will measure success
Retention to Advocacy Pathway
Map the key actions that will guide your community member from retention to advocacy and how you will measure success
Advocacy to Acquisition Pathway
Map the key actions that will guide your community member from advocacy to acquisition and how you will measure success
Pathway Owners
Define the roles and responsibilities that will drive engagement and make your community a success
What you'll learn
- Define your Ideal Community Member(s)
- Summarize your Community Value Proposition
- Map your Community-Led Growth Flywheel
- Plan your Acquisition, Adoption, Retention and Advocacy Pathways
- Bring your business onboard with your strategy
The Instructors
