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Module 6 | Acquisition to Adoption Pathway
Read time: 4mins | Exercise time: 45mins
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Current course
Community-Led Growth Strategy CourseFollow our strategy worksheets to map how your business can power acquisition, adoption, retention and advocacy through your community
Current module (6/10)
Acquisition to Adoption Pathway
Map the key actions that will guide your community member from acquisition to adoption and how you will measure success
Next module
Adoption to Retention Pathway
Map the key actions that will guide your community member from adoption to retention and how you will measure success
@Jack Bartrop what is the overlap between product (or service adoption) and the community adoption?
Thanks for the question @Charles Thiede. I think this ultimately comes down to the business objectives of your community. If your objective is to improve product onboarding and education to reduce churn, then you will most likely be creating a community of product to realise this.
If you’re building solely a community of practice, separate from your product/service, or if your community is the product (e.g. memberships or associations), then Adoption could be onboarding members to the community itself.
For a customer example of this Pathway, please find our brand-new Lunch ‘n Learn interview with@Victoria Hart who manages four communities for Mark Allen Group: http://community.zapnito.com/videos/lunch-and-learn-feb-23
@Jonathan Sumner and @John DeLeonardis : would the above example and this part of the course also be of value to your community at this point in time? Looking forward to connecting soon.