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Community-Led Growth Hub

Module 4 | Community Value Proposition

Read time: 4mins | Exercise time: 60mins
Go to the profile of Jack Bartrop
Jack Bartrop
Marketing Director, Zapnito
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Go to the profile of Charles Thiede
Go to the profile of Thirza Loffeld
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Go to the profile of Charles Thiede
Charles Thiede
over 2 years ago

@Jack Bartrop what happens if the vision changes after launch?

Go to the profile of Jack Bartrop
Jack Bartrop
over 2 years ago

I recommend returning to these worksheets on a monthly basis. As you learn and grow, it's important that the worksheets are updated to make sure everyone involved is aligned and you're clear on what success looks like. Any proposed big changes should be assessed against your existing member and business value propositions.

Go to the profile of Thirza Loffeld
Thirza Loffeld
over 2 years ago

Good point @Jack Bartrop, that a switch from audience-based one-to-many communication to community-based many-to-many communication will not be successful if there isn't a clear reason for members to contribute. ​Completing the "needs" column per member group in exercise 2 (module 3) helped me define these reasons for our WildHub community. 


@Sukhpreet Habermacher and @Marc Schindelholz : This value proposition template, as well as the other templates, may also be useful in working towards the launch of your DermaU community. 

Current course

Community-Led Growth Strategy Course

Follow our strategy worksheets to map how your business can power acquisition, adoption, retention and advocacy through your community

Current module (4/10)

Community Value Proposition

Summarize how your community will create value for both members and your business

Next module

Community-Led Growth Flywheel

Define how the different stages of Community-Led Growth apply to your member's needs and your business priorities

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