Cost justification for the board
Hi. I am personally completely sold on the concept of a community led growth and have been promoting it to the senior exec in the business. I am being asked to put together some justification. I wonder if anyone else that has had to do this has any tips they can share or and stats / analysis that I might be able to utilise such as any reference materials perhaps.
We only have about 100 paying members (Business leaders / owners) at the moment but we gain one then lose one and it goes like that so growth has been slower than we want. I believe we need to offer more valued engagement between meetings and a community platform strikes me as the ideal solution. A central place for our like minded members to connect and share leadership questions and solutions. That bit all makes sense but I have no previous experience of a community platform to hang any form of key performance indicators on to. Any stats on how other organisations have been able to grow their community by implementing a platform, how engagement increased etc etc.
Any one have anything useful I can read would be very helpful. Thank you.
Duncan