Virtual Events - Best Practices?
Hi community! I'm on the hunt for your best practices and solutions for driving attendance at your virtual community events...We currently run a monthly networking event for our users that's getting consistently low turnout. We always create an events widget on our community, and host on Zoom. We've played with various approaches to sign-up in the past, including 1) automatically registering all community members using Zoom (so they receive an automated email with link via Zoom, no work on their end), 2) requiring them to register so they can sign up for 1 month or the entire yearly series, and 3) no registration, just an open link to attend on the Zapnito event widgetIn all cases, we feature the Events widget on our community homepage, and include reminders in our weekly company newsletter (sent via HubSpot) for all of our customers. But we're still not seeing great turnout. My hunch is that we're just not reaching our users directly enough, and it might require us to reinforce the value of these events through our CS team and 1:1 channels, at least to get the momentum going...How do you leverage Zapnito tools (or other system) to drive attendance at your virtual events?
Do you use Zoom, Zapnito video panels, or another platform?
How are you driving RSVPs & attendance?
What communication channels have worked well for sending reminders and driving buzz?
Help us, hivemind. Thanks in advance!