Im a Staff Engineer here at Zapnito, heading the Front End team. We write Typescript using Emberjs; a battle-tested front end framework for enterprise applications, and we love it.

I'm a tech marketing executive with 33 years experience marketing B2B SaaS companies in most global markets, ranging from self-serve payments and social media platforms to Enterprise CRM and Digital Marketing. I'm fascinated by the theory and practice what it takes to create and lead a category in technology and have been lucky enough to work for category defining businesses in Apps, CRM, Marketing, Payments and Accounting businesses. My passions are family, most sports but especially golf & road biking.

I founded my business on one transformative idea: The future belongs to software businesses that create products worth making a remark about. I believe something is broken around the way we view success. Too many software companies define their success by their size and quarterly growth figures. I believe success should be about the difference we help our customers create, and what we help them become as a consequence. Once that’s firmly in place customers turn into advocates and with that success follows, in volumes we couldn't have imagined upfront.

My background is mainly in species conservation, education and capacity exchange. I researched mother-young interactions in gorillas and chimpanzees, in captivity and the wild. After that, I worked for three years in Indonesia, where I developed and implemented youth ambassador and community engagement programmes on local and regional scales. I co-founded WildHub, a community of nature conservation professionals, in 2020 and work as their Community Lead. I am furthermore on the Advisory Board of the Durrell Institute of Conservation and Ecology (DICE) at the University of Kent where I obtained my PhD on capacity development for conservation in 2022. 

Switch Education is committed to learner-centred approaches to digital education by helping learning professionals deliver the best learning experiences and learning outcomes possible. Our focus is on helping them develop the confidence and competence they need to transition from traditional, classroom learning to contemporary digital education. By putting pedagogy first, we remove the mindset obstacles and behavioural blockages that often prevent the creation of dynamic, online learning content, courses and programs. Our design, research and development processes use our 3-stage change model that is underpinned by Social Cognitive Theory, a proven approach through its core focus on boosting learner and educator self-efficacy beliefs. For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA, Canada and the UK. Launching Switch fulfills my lifelong dream of giving educators, educational leaders, managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to pedagogy is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I've published articles in leading organisational psychology, HRM and education journals and blog regularly on digital education, management and leadership issues.

Hi, I’m Charles Thiede, CEO & Cofounder at Zapnito. We help businesses power Community-Led Growth by developing our methodology and giving our customers the tools they need to get the most out of their platform. My background is in Healthcare Financial Services, Business Information & Product Development. Looking forward to connecting with you.